Mahindra’s latest launch, the Thar Roxx, has surpassed all the brand’s previous blockbuster launches by gathering 1.76 lakh bookings in the first 60 minutes of bookings opening. Most dealers are anticipating waiting periods that could stretch to more than a year. Sources tell us that the monthly production capacity will be upped to 7,500 units by November, and from January, there are talks of the production capacity hitting the 9,500 unit mark for both models.
- Thar, Roxx annual production capacity is nearly 70,000 units
- Roxx production expected to hit 7,500 per month by November
Mahindra Thar Roxx: production capacity to go up gradually
Back in late June, Autocar India exclusively reported on the start of production of the Thar Roxx. Even back then, Mahindra was anticipating high demand for the SUV, as conveyed by dealers. The production was ramped up to almost 5,000 to 6,000 units a month from the initially planned run of around 2,500 units.
The combined annual production for the Thar 3-door and the 5-door Roxx is now close to 70,000 units.
In response to our query, Mahindra officially replied, “The total capacity of Thar as a brand is 9,500 per month; [there is] some fungibility between the two models [3-door and Roxx]. We are exploring options for further increasing capacity. Meanwhile, we are grateful to our customers for the enthusiastic response and remain committed to prioritising a seamless delivery experience.”
While Thar Roxx demand is going through the roof, the Thar 3-door, on the other hand, is seeing a slight slowdown, with discounts of up to Rs 1.6 lakh being offered on some variants.
Prices for the Thar Roxx start from Rs 12.99 lakh for the entry-level variant and go up to Rs 20.49 lakh for the top-spec 2WD. Thar Roxx 4WD prices start from Rs 18.79 lakh and go up to Rs 22.49 lakh.
All prices, ex-showroom, India
With inputs from Ketan Thakkar
Dipan Sur
Viraaj Bhatnagar
Uday Singh
Saptarshi Mondal
