During the first six months of 2026, the luxury segment of the Indian passenger vehicle market recorded a healthy 4 percent growth in sales volumes. Mercedes-Benz retained its long-running lead on the sales chart, followed by BMW and Jaguar Land Rover (JLR) to round off the podium.
H1 2026 luxury car sales chart
*Data obtained from VAHAN.
1. Mercedes-Benz: 9,768 units, up 9 percent YoY
Mercedes India achieved its best-ever H1 sales numbers in 2026, with 4,637 units coming just from Q2 of this year – also a record. The entry-level CLA Electric, which was launched earlier this year in India, experienced strong demand and helped increase Mercedes' EV share to 14 percent. The E-Class LWB held onto its position as Mercedes India's bestseller, while the carmaker's Top-End segment saw a 20 percent sales bump thanks to prevailing demand for the S-Class, V-Class, Maybach, and AMG models.
2. BMW: 9,075 units, up 17 percent YoY
While BMW didn't shift the most units overall in H1 2026, it clocked the highest YoY growth in sales at 17 percent, which is a record performance for the carmaker. With 2,359 EVs sold in H1 2026 – a staggering 78 percent YoY uptick – BMW is the bestselling luxury EV brand in India. LWB models continued to rake in the numbers for BMW too – one in every two BMWs sold during H1 2026 was an LWB. BMW's SUV sales also jumped 35 percent YoY during this time, and comprised 65 percent of its overall volumes.
3. JLR: 3,039 units, down 5 percent YoY
JLR is one of only two luxury carmakers to have recorded a downturn in sales during H1 2026. Land Rover’s luxury SUV and off-roader line-up is currently carrying the brand in India, with Jaguar unlikely to launch its upcoming Type 01 electric GT here before the second half of 2027. The soon-to-be-finalised India-UK FTA will also drop prices for CBU models like the Range Rover SV and the Range Rover Sport SV.
4. Audi: 2,182 units, up 3 percent YoY
Audi has been light on new launches lately, with it having launched just the SQ8 in India during H1 2026. Despite that, the German carmaker managed to clock a 3 percent YoY increase in sales. Audi is expected to launch the new-gen Q3 in India this year, along with all-electric models like the A6 e-tron, Q6 e-tron, and facelifted e-tron GT.
5. Volvo: 874 units, up 4 percent YoY
Volvo India launched updated versions of the XC60 and XC90 SUVs, as well as the EX30 EV, in 2025, which helped bump the Swedish carmaker’s sales by 4 percent YoY in H1 2026. Before 2026 draws to a close, Volvo is anticipated to launch two more EVs: the ES90 sedan and the EX90 SUV.
6. Lexus: 759 units, up 3 percent YoY
Lexus India clocked upward sales movement of 3 percent in H1 2026. The Japanese carmaker launched the new-gen ES in all-electric '500e' guise during this timeframe, and is expected to make the luxury sedan’s hybrid version available in India in the coming months too.
7. Porsche: 319 units, down 22 percent YoY
At 22 percent, the highest YoY decline in H1 2026 luxury car sales was recorded by Porsche India. This is likely a result of prospective Porsche buyers holding off on their purchases due to the India-EU FTA, which was signed earlier this year. Once implemented, the FTA would reduce prices for Porsche models in India, as they're manufactured in Europe and fully imported here.
Uday Singh
Dipan Sur
Dhruv Dhaka
