Responding to falling demand for small cars in India, Maruti Suzuki has announced that it will launch a new Dream Edition variant for three models – the Alto K10, S-Presso, and Celerio – all of which will be priced at Rs 4.99 lakh. This would result in the Celerio’s price reducing by Rs 38,000 as the entry-level LXI is currently priced at Rs 5.37 lakh.
- Maruti Dream Edition models to get more features
- Will be a limited-run special edition
In terms of price, for the Alto K10, the Dream Edition will slot between the mid-spec LXI (Rs 4.84 lakh) and VXI (Rs 5.06 lakh) variants, while for the S-Presso, its Dream Edition variant will be positioned between the entry-level Standard (Rs 4.27 lakh) and LXI (Rs 5.02 lakh) trims.
Maruti AMT cars, SUVs see a price cut
The limited-run Dream Edition models, which will be available during the month of June only, will also get more features. Banerjee continued with, “[The Dream editions] will have further utility features like reverse parking security systems. Plus, there will be some infotainment systems also getting enhanced.”
In May 2024, the two segments that includes models like S-Presso, Baleno, Celerio, Ignis and the newly launched Swift, sold 78,108 units vs 83,655 in May 2023. Maruti’s total domestic sales for the month stood at 1,46,694 units as compared to 1,46,596 in May 2023, clocking a growth of just 0.1 percent.
Overall industry numbers stood at 3,50,257 units in May 2024, up 4.4 percent from 3,35,436 units in the same period last year.
All prices, ex-showroom, Delhi
Dipan Sur
Viraaj Bhatnagar
Suraj Viswanathan
