BMW 3 Series LWB 50 Jahre Edition launched at Rs 64 lakh

BMW India has launched new special editions of the 3 Series Long Wheelbase and the sportier M340i on the occasion of the 3 Series completing 50 years globally. Called the ‘50 Jahre Edition’, the special edition BMW 330Li M Sport is priced at Rs 64 lakh and the M340i 50 Jahre Edition at Rs 76.90 lakh, both ex-showroom, India. Both models are limited to just 50 units each.  

1. New 50 Jahre Editions celebrate 50 years of the 3 Series globally
2. 330Li and M340i get sportier exterior accents and new features
3. Limited to just 50 units each

The 330Li M Sport 50 Jahre Edition costs Rs 1.40 lakh more than the regular 330Li variant it is based on, while the M340i 50 Jahre Edition costs Rs 1 lakh more than the regular car. ‘Jahre’ is a German word that translates to ‘years’, and BMW has used this moniker before for a series of special editions when its M performance division turned 50, back in 2022.  

New '50 Jahre Editions' come on the back of the 3 Series completing 50 years globally.
 

BMW 330Li M Sport 50 Jahre Edition: what’s new?

The 330Li M Sport 50 Jahre Edition gets a gloss-black treatment for the kidney grille, window surrounds, rear diffuser and tailpipes; there’s also a ‘1/50’ badging on the B-pillar, marking this out as a special variant. On the inside, it gets a carbon fibre interior trim along with a head-up display and 3D augmented navigation.

The 330Li M Sport 50 Jahre Edition is available in three metallic exterior finishes – Mineral White, Skyscraper grey and M Carbon Black, while the leather upholstery on the inside is finished in Vernasca Cognac and black.

Under the hood, this special edition 330Li M Sport carries over the regular 258hp/400Nm, 2.0-litre turbo-petrol engine option. The 3 Series LWB also gets a diesel engine, but that does not get the 50 Jahre Edition treatment.

BMW M340i 50 Jahre Edition: what’s new?

BMW M340i 50 Jahre Edition.

Just like the 330Li, the M340i also gets a ‘1/50’ badging on the B-pillar, and there are special ‘50 Jahre’ emblems on the front and rear, and also on the hubcaps. Additionally, the M badge on the fender and M340i badge on the tailgate are finished in gloss black, and customers also get an M Performance Key Fob. Under the hood, the M340i 50 Jahre Edition retains the 3.0-litre, inline six-cylinder petrol engine producing 374hp and 500Nm.

The M340i 50 Jahre Edition is available in four exterior metallic shades – Dravit Grey, Black Sapphire, Fire Red Metallic and Arctic Race Blue. On the inside, it gets leather Vernasca upholstery in black with M Highlights. Customers of the M340i ‘50 Jahre’ Edition will also be presented with a 1:18 scale model of the BMW 3.0 CSL.