2020 Mahindra Thar bookings cross 9,000 in 5 days

2020 Mahindra Thar bookings cross 9,000 in 5 days

6th Oct 2020 1:05 pm

In less than a week since its launch, the Mahindra Thar has attracted over 36,000 enquiries and 9,000 bookings; convertible and automatic variants in demand.


The 2020 Mahindra Tharlaunched on October 2 – has already found quite a few takers. In less than a week’s time, the second-gen Mahindra Thar 4x4 has garnered over 9,000 bookings.

  • Over 9,000 bookings for new Thar
  • Convertible, automatic variants in demand
  • Deliveries to commence in November

2020 Mahindra Thar booking details

Interest in Mahindra’s new-gen 4x4 has been high since even before it was unveiled, and the first unit of the 2020 Mahindra Thar was auctioned – for a good cause – for a whopping Rs 1.11 crore.A sub-Rs 10 lakh starting price has helped the new Thar attract even more attention.

In fivedays since the order books were opened, over 9,000 potential buyers have put down their money for the new Thar, with Mahindra receiving in excess of 36,000 enquiries for the model so far. What’s worth noting is that test drives of the new Thar are currently available only in 18 cities, and nationwide test drives will only begin from October 15.

2020 Mahindra Thar variants in demand

The new Mahindra Thar is available in two main trim levels – the lower-spec AX and the top-spec LX. Despite the significantly lower prices of the AX versions, it’s the higher-spec versions of the2020 Mahindra Thar that are witnessing greater interest, with buyers opting for the convertible soft-top roof and automatic gearbox options. It has also been confirmed thatdeliveries of the new Mahindra Thar will commence on November 1, 2020.

2020 Mahindra Thar key details

The 2020 Mahindra Thar is based on a new ladder-frame chassis and comes with a choice of two new engines. There’s a 152hp, 2.0-litre 'mStallion' petrol which gets a 6-speed manual gearbox as standard and a 6-speed automatic option.

The diesel engine for the new Thar is a 132hp, 2.2-litre mHawk unit, which is available with a 6-speed manual or a 6-speed torque-converter automatic. Four-wheel-drive and a manual-shift transfer case are standard on all versions.

The new Mahindra Thar’s interior features a 7.0-inch touchscreen with Apple CarPlay and Android Auto, roof-mounted speakers, a colour multi-info display for the instrument cluster, steering-mounted controls and cruise control.

Safety kit includes dual airbags, ABS with EBD, ISOFIX child-seat mounts, hill-start and descent assist, ESP with roll-over mitigation, and the new Thar also complies with upcoming pedestrian protection norms.

The 2020 Mahindra Thar’s price range starts at Rs 9.80 lakh for the base AX petrol-manual, and tops out at Rs 13.75 lakh for the fully-loaded LX diesel-automatic (all prices, ex-showroom).

Think the new Mahindra Thar can sustain such a high level of interest even in the time to come? Let us know in the comments.

Also see:

2020 Mahindra Thar prices, specifications explained video

2020 Mahindra Thar variants explained

Interview: Anand Mahindra on the new Thar

5-door Mahindra Thar greenlit for production

Mahindra Thar
Mahindra Thar

Rs 11.21 lakh * on road price (New Delhi)

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