Tata Tiago EV sees widened demand with newer states showing interest

    States that have recently adopted EV policies are seeing an increasing demand for the long range Tiago EV.

    Published On Dec 23, 2022 08:30:00 AM

    22,748 Views

    Tiago EV
    Listen to this Article

    An aggressive pricing strategy has seen the Tata Tiago EV receive a lot of customer interest, with over 20,000 bookings already spoken for. However, beyond the volume, data on the type and distribution of bookings also threw up some interesting facts. 

    1. Medium range Tiago EV demand more in states with early EV policies
    2. 25 percent of bookings from first time buyers

    Speaking to Autocar India at the media drive of the Tiago EV, Shailesh Chandra, managing director of Tata Motors Passenger Vehicles and Tata Passengers Electric Mobility, said, “the pattern we are seeing with the Tiago EV is different from other EVs, in that we are seeing greater interest in some new states like Uttar Pradesh, Andhra Pradesh, Bihar and Madya Pradesh, which weren’t early adopter regions like Maharashtra and Delhi, which, very early on, announced EV policies.” 

    The other interesting fact is that, in states which are the latest to adopt EV policies, the demand is more for the long-range Tiago (24kWh battery), whereas the more affordable medium-range version (19.2kWh battery) has good demand in states that adopted EV policies early on. 

    Chandra says this could be due to the fact that in states which adopted EV policies earlier, like Maharashtra, Delhi and Kerala, “the better developed charging infrastructure allows customers to opt for the medium range version”. He adds that in these states the car is also used as a city car, so distance isn’t that much of a worry. 

    The other interesting fact that Tata Motors witnessed with the Tiago EV booking was that over 50 percent of customers were less than 40 years of age and about 25 percent were first-time car buyers. Chandra says this is more than in the case of the Nexon and Tigor EV, and while being a hatchback is undoubtedly a factor, he’s “happy that an electric car is being increasingly considered as a primary vehicle”. Now that it has an electric hatchback, sedan and SUV, what’s next for the brand? While Tata has yet to announce a particular model, it will likely be an SUV. 

    Also see:

    Tata Tiago EV review: Everyday electric

    Tata Tiago EV video review

    Copyright (c) Autocar India. All rights reserved.

    Comments

    ×
    img

    No comments yet. Be the first to comment.

    Ask Autocar Anything about Car and Bike Buying and Maintenance Advices
    Need an expert opinion on your car and bike related queries?
    Ask Now

    Search By Car Price

    Poll of the month

    The Mahindra XUV 300 facelift will be called the XUV 3XO. Should more brands rename models for facelifts?

    Yes, it could give new life to a slow-selling car

     

    13.78%

    Yes, but only if there are significant changes

     

    31.80%

    No, it's confusing and dilutes the brand name

     

    29.55%

    No difference, the product speaks for itself

     

    24.87%

    Total Votes : 1154
    Sign up for our newsletter

    Get all the latest updates from the automobile universe