At the Festival of Dreams event in Mumbai, Porsche announced that 2022 has been its best year in sales. The German manufacturer sold 779 cars and SUVs in the entire year and its EV, the Taycan, accounted for 10 percent of the entire sales.
- Porsche sold 78 Taycans in 2022
- Now has 8 dealerships in India
Porsche sales in 2022
Porsche witnessed a 64 percent year-on-year growth in 2022, with its SUVs – Macan and Cayenne – witnessing a growth of 69 percent year-on-year. Porsche sold 399 units of the Cayenne last year, making it the bestselling model for the brand. In comparison, the Macan was the brand’s bestseller in 2021, with 187 units sold, roughly 39 percent of the total sales.
At the India debut of the 718 Cayman GT4 RS, Manolito Vujicic, brand director for Porsche India said, “in the first full year of sales for the Taycan, we sold 78 units”. This is a significant number for a premium car, let alone an EV, that starts at Rs 1.53 crore (ex-showroom). The Taycan was launched in India in November 2021.
Furthermore, Porsche now has a total of eight dealerships across the country, with three new dealerships opening in 2022 alone. All the dealerships will also offer Porsche’s customisation and pre-owned programmes, called Exclusive Manufaktur and Approved, respectively.
Porsche cars on sale in India
Porsche India sells 45 models and variants in India, comprising sportscars, sport sedans and SUVs. The 911 models are priced between Rs 1.72 crore-3.24 crore, while the prices for 718 series ranges between Rs 1.36 crore-2.54 crore. While the Cayenne starts at Rs 1.26 crore, the Macan starts at Rs 83.21 lakh. Prices for Porsche’s two sedans, the Taycan and Panamera, start at Rs 1.53 crore and Rs 1.58 crore, respectively.
*All prices, ex-showroom, India.
Dipan Sur
Viraaj Bhatnagar
Glenn Noronha
Dhruv Dhaka
