MG has opened the doors of its first all-digital showroom, MG Digital Studio, in Bengaluru. Part of a pilot project from the brand, the new digital showroom has no car on display and instead uses a mix of augmented reality and interactive technologies to showcase the brand’s products to prospective customers. The company has partnered with Mumbai-based tech company Eccentric Engine to develop its new digital visualisation platform.
As per the company, the new digital studio aims to offer a unique visual immersive experience to prospective customers using tech such as augmented reality, an interactive visualiser and an AI-based Human Recognition system to digitally interact with the company’s models.
The showroom also has a vehicle configurator that will allow customers to spec any MG model based on their preference, and even book their vehicle of choice. For now, customers can experience MG’s sole model on sale in India, the Hector SUV, at the Digital Studio.
The carmaker is working on the launch of its second model for India, the all-electric ZS EV, which will be in early 2020. A 6-seater derivative of the Hector is also in the pipeline.