Lamborghini Urus production crosses 15,000 units in 3 years

    The Urus is now Lamborghini’s highest produced model in the shortest time since launch.

    Published On Jul 21, 2021 05:55:00 PM


    Lamborghini Urus production crosses 15,000 units in 3 years

    The Lamborghini Urus has crossed the 15,000-unit production milestone, making it the Italian exotic carmaker’s highest produced model in the shortest period of time. The 15,000th unit – a Urus Graphite Capsule edition – is headed to a buyers in the UK.

    • Milestone Lamborghini Urus bound for the UK market
    • Carmaker has seen record sales in first half of 2021
    • Lamborghini Urus facelift (Urus Evo) expected to be unveiled in near future

    Lamborghini Urus: the production milestone

    Lamborghini announced that the production milestone of 15,000 units was achieved around three years after the model was launched in global markets. The carmakers had previously announced that production for the SUV had crossed the 10,000-unit mark in July 2020, with the milestone model bound for Russia.

    The milestone SUV unit, bearing chassis number 15,000, is a Urus Graphite Edition that features a Grigio Keres Matt paint shade (a matt paint finish) with Verde Scandal detailing on the exterior. The cabin, meanwhile, came finished in a two-tone Nero Ade and Verde Scandal upholstery.

    The carmaker has said that the SUV has significantly impacted the brand’s sales, with volumes doubling in 2019 – the first year the SUV was fully marketed globally. The carmaker also recently announced record sales in the first-half of 2021, with 4,852 units being delivered – a 37 percent growth over 2020 and a 6.6 percent growth over the same period in 2019. The Urus was the brand’s bestselling model, accounting for 2,796 units of the total deliveries.

    Lamborghini Urus: India sales

    Revealed in December 2017, the Urus was launched in India in early 2018, though deliveries for the SUV only began late in the year. In 2019, the carmaker announced that it had delivered 50 units of the super-SUV in the country, with the 100-unit mark arriving earlier this year. The Urus Pearl Capsule edition was introduced in India recently and has already found a handful of buyers in the market.

    Lamborghini Urus: engine and performance

    Based on the same underpinnings as a Bentley Bentayga, the Urus is powered by a 4.0-litre, twin-turbo V8 that produces 650hp and 850Nm of torque. Power is channelled to all four wheels via an 8-speed automatic gearbox, with Lamborghini claiming a 0-100kph time of  just 3.6sec for the near-2.2-tonne SUV.

    Lamborghini in India

    Coming to the carmaker’s India portfolio, Lamborghini in recent months has had two notable launches in the form of the Huracan RWD Spyder and the race-car inspired Huracan STO. For the Urus, meanwhile, the carmaker introduced a new Pearl Capsule Edition of the SUV in March 2021.

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