Lamborghini Urus crosses 10,000-unit production milestone

• The 10,000th Lamborghini Urus goes to a customer in Russia.
• It is finished in a new Nero Noctis Matt (black) colour, sports the carbon fibre package and has a custom interior.

A little over two years after its market introduction, the Lamborghini Urus SUV has reached its 10,000-unit production milestone. The model with chassis number 10,000, destined for Russia, has rolled out in the new Nero Noctis Matt (black) colour, combined with the carbon-fibre package and two-tone Ad Personam interiors in black and orange, complemented by carbon-fibre components.

Since it was first presented in December 2017, the Urus has contributed significantly to the increase in Lamborghini sales. In 2019, the first full year that the Urus was present on the market, 4,962 units were delivered to customers globally.

Where is the Lamborghini Urus produced?

In 2017, in preparation for the model’s unveiling, the Automobili Lamborghini headquarters site expanded from 80,000 to 1,60,000 square metres. Manifattura Lamborghini, the assembly line dedicated entirely to the Urus, is based on the so-called Factory 4.0 model, which integrates new production technologies to support workers throughout the assembly operations.

In 2019, a paint shop dedicated entirely to the Urus was opened. Like the production line, the new paint shop is characterised by the use and further evolution of the Factory 4.0 model, which integrates new technologies, including AI.

What are the performance figures of the Lamborghini Urus?

The Urus, described by Lamborghini as a ‘super SUV’, is powered by a 4.0-litre, twin-turbo V8 that produces 650hp and 850Nm of torque and sends power to all four wheels (40:60 front-rear split) via an 8-speed automatic gearbox. Lamborghini claims the near-2.2-tonne Urus will do 0-100kph in 3.6sec – quicker than the original Murciélago – and can go on to a top speed of 305kph. Its 440mm carbon-ceramic front disc brakes are also the largest on a production car.

How's the Lamborghini Urus done in India?

As far as India goes, the Urus has been the best seller for the brand.  Speaking exclusive to us, Sharad Agarwal , Head, Lamborghini India says "Urus today contributes to over 50% of our overall sales in the country . We began deliveries for the Urus in the last quarter of 2018. Since then, till the beginning of the lockdown in March 2020, we delivered almost one Urus per week which has set a new benchmark of success in the super luxury segment in India."