Tata Motors has announced its plans to add 100 new outlets to its current sales network before the fiscal year ends in March 2020. PTI reports that the new outlets will be added to an already 860-outlet-strong dealership network, of which 100 have been added this fiscal year. This means that the carmaker hopes to bring its total number of sales touchpoints to around 960 by the end of the fiscal year; this number includes the closure of some underperforming outlets.
It is worth noting that the Indian carmaker usually aims to add only a 100 retail outlets a year. However this year’s 200 outlet target is an exception to the norm and not a new baseline. Tata hopes to strengthen its reach in our market, by entering new locations and, hence, improving customer access to its product range.
Tata is also re-enforcing its line-up with the addition of a host of new products, one of which is the upcoming Altroz premium hatchback. The Altroz will be the first product to be based on the carmaker’s new ALFA platform, and it will compete with the likes of the Hyundai i20, Maruti Suzuki Baleno and Toyota Glanza. Tata will also launch the Gravitas SUV in February next year, and it will replace the Hexa as the brand’s new flagship model. The Indian brand will also be showcasing its second all-electric model – the Nexon EV – on December 19, with a launch expected early next year.
Dipan Sur
Viraaj Bhatnagar
Suraj Viswanathan
