The Range Rover SV Lansdowne Edition has been unveiled and will be limited to just 16 units. Each unit carries a number stamp and has already been sold.
- Range Rover SV Lansdowne Edition gets new paint scheme
- All 16 units have been sold already
This limited edition signals Jaguar Land Rover's (JLR) intent to shake up the bespoke market, with a new-look Special Vehicle Operations (SVO) division, following record income from rivals like Bentley Mulliner and Rolls-Royce Bespoke using a similar model. Bentley broke its 2021 profit record by July 2022, which it put down to a rise in personalisation requests.
Range Rover SV Lansdowne Edition: what does it get?
The SV Lansdowne Edition gets a number of bespoke options, including exclusively commissioned Lansdowne Grey Gloss paint, accented with what Land Rover calls “unique design details”; 23-inch alloy wheels finished in satin black with grey inserts; and chrome detailing on the front and rear bumpers.
It has a unique rosewood interior, a ceramic finish to the controls, leather-bound carpeting and the usually optional Tailgate Event Suite as standard, enabling owners to sit on foldable chairs on the split-folding tailgate.
Range Rover SV Lansdowne Edition: rivals
The SV Lansdowne Edition, priced at £2,50,000 (roughly Rs 2.5 crore) in the UK, will enter the market alongside custom luxury SUVs such as the Bentley Bentayga Mulliner and Rolls-Royce Cullinan Bespoke, the latter of which has a starting price of £2,64,000 (roughly Rs 2.62 crore).
JLR hopes SVO division boosts overall profits
JLR hopes the SVO division will boost overall profits for the development of future models following a difficult time. At the end of 2022, it posted its first profitable quarter since 2020 on the back of rising sales of its Range Rover line-up, especially in the US.
Aiming to transition to an agency model by late 2024, JLR will eventually deal with customers directly rather than through dealerships. “Alongside exceptional vehicles like the Lansdowne Edition, we're developing locations, services and events that provide unique and exclusive touchpoints for our clients,” added Patrick McGillycuddy, JLR UK sales director.
Range Rover's popularity in India
Range Rovers have become an increasingly popular choice in India among luxury car buyers. Indian customers are purchasing the base variant and optioning only the options they want as they feel it gives them better value. The popularity of the big British luxury SUV has been increasing of late and has been giving intense competition to the Mercedes-Maybach GLS.
Land Rover's India portfolio
Land Rover sells its entire line-up of Range Rover models in India, including the Range Rover (priced between Rs 2.39 crore-Rs 4.17 crore), Range Rover Sport (priced between Rs 1.64 crore-Rs 1.84 crore), Range Rover Velar (priced at Rs 89.41 lakh) and Range Rover Evoque (priced at Rs 72.09 lakh). Furthermore, Land Rover also sells the Discovery (priced between Rs 93.90 lakh-Rs 1.32 crore), Discovery Sport (priced at Rs 71.39 lakh) and Defender (priced between Rs 91.80 lakh-Rs 2.30 crore).
*All prices ex-showroom, India.
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Uday Singh
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