Kia Motors Corporation has revealed a new corporate logo and introduced a new brand slogan – Movement that inspires. The unveiling of the new logo set a Guinness World Record for ‘Most unmanned aerial vehicles (UAVs) launching fireworks simultaneously’.

• New logo meant to embody Kia’s confidence and commitment to customers
• Resembles a handwritten signature
• New Kia logo to be seen on new models soon

New Kia logo: What does it mean?

Concerning the new logo, Ho Sung Song, Kia’s president and CEO said, “Kia’s new logo represents the company’s commitment to becoming an icon for change and innovation. The automotive industry is experiencing a period of rapid transformation, and Kia is proactively shaping and adapting to these changes. Our new logo represents our desire to inspire customers as their mobility needs to evolve, and for our employees to rise to the challenges we face in a fast-changing industry.”

The new logo resembles a handwritten signature, which is meant to convey Kia's commitment to bringing moments of inspiration and confidence. The rising gestures on the logo embody Kia’s rising ambitions for the brand and what the company offers its customers.

Setting a world record

At the event to celebrate the new logo in Incheon, South Korea, 303 pyrodrones launched hundreds of fireworks in a synchronised display, setting the Guinness World Record for ‘Most unmanned aerial vehicles (UAVs) launching fireworks simultaneously’.

The brand has also announced that it will reveal details regarding a new brand strategy – from the brand’s purpose and philosophy to applications in future Kia models – on January 15, 2021. 

Kia in India

In the year and a half since Kia entered the Indian market with the Seltos mid-size SUV, the brand has carved a significant piece of market share in the utility vehicles segment despite fierce competition.  The more recently launched Sonet compact SUV has also been a volume driver for the brand, with over 11,000 units sold in November 2020. Kia also has the Carnival MPV on sale in India and is working on bringing a smaller, mid-size MPV – likely to rival the Maruti Ertiga and Mahindra Marazzo – in early 2022.