Maruti Fronx sales blitz past 1.5 lakh mark in 14 months

The Maruti Fronx compact SUV, sold from the company’s premium Nexa channel, continues to fire on all cylinders. The Baleno-based model has raced past the 1,50,000-unit wholesales mark in a scant 14 months after launch on April 24, 2023. Having sold 1,34,735 units in the 12 months of FY2024, Maruti Suzuki India dispatched 14,286 units of the Fronx in April 2024, taking the model’s total wholesales to 1,49,021 units. This number is just 979 units shy of the 1,50,000 units mark at end-April, which would been surpassed in the first few days of May 2024, considering the Fronx is averaging daily sales of over 475 units.

1. Fronx is the bestselling Nexa model in April 2024
2. It had the second-highest sales in FY2024 after the Baleno
3. 11,000 Fronx SUVs exported to markets abroad in nine months

In fact, the Fronx was the best-selling Nexa model in April 2024, ahead of its donor model, the Baleno which sold 14,049 units. In May 2024, Maruti Suzuki sold a total of 54,204 utility vehicles, up 17 percent year-on-year, which helped buffer the decline in hatchback and sedan sales and the Fronx clearly will be one of the top sales performers.

Maruti Fronx propels Nexa sales

In FY2024, with 1,34,735 units, the Fronx was the second highest-selling Nexa model after the Baleno (1,95,607 units). That the Baleno-based Fronx would be a high seller was expected because in January 2024, barely 10 months after launch, it zipped past the 1 lakh sales milestone, becoming first in India to do so as quickly. Now, the accelerated run from 1,00,001 units to 1,50,000 units – 50,000 units – has taken a little over four months, indicating just how rapid the pace of customer demand continues to be for the youngest Nexa model.

Notably, the Fronx’s sterling sales performance should be viewed in the contest of the highly competitive compact SUV market that it is part of. This segment includes popular models like the Tata's Nexon and Punch, the Maruti Brezza, the Hyundai Venue and Exter, Kia’s Sonet and the recently launched Mahindra XUV 3XO.

Fronx helps increase Maruti export numbers

As in the domestic market, the Fronx is also a key contributor to exports. Maruti Suzuki’s best-ever exports of 2,80,712 units in FY2024 saw it retain the title of India’s top passenger vehicle exporter for the third straight fiscal. Over 11,000 units of the Fronx were shipped overseas in the nine months since exports of the compact SUV kicked off. The first batch of 556 units were sent to Latin America, the Middle-East, and South-East Asian markets.