Before Hyundai’s i20 came along, the typical Indian car buyer was reluctant to spend big money on a premium hatchback. The model almost single-handedly started what is now the premium hatchback segment in the country and every month convinces an average of nearly 9,000* buyers to take home a new model.
For the 2019 festive season, Hyundai dealers are looking to boost those sales numbers by offering over Rs 70,000 worth of benefits, including a direct cash discount, an exchange bonus, corporate discounts and more. While the higher-spec Sportz+ (Rs 7.15-8.69 lakh) and Asta (Rs 8.09-9.34 lakh) variants are available with this level of benefit, the lower-spec Era (Rs 5.53-6.91 lakh) and Magna+ (Rs 6.28-7.64 lakh) trims get up to Rs 40,000 off.
These benefits are available on all three engine-gearbox options that are on offer with the Hyundai i20 – the 83hp, 1.2-litre petrol-manual; the 83hp, 1.2-litre petrol-CVT; and the 90hp, 1.4-litre diesel manual.
A rival to the Maruti Suzuki Baleno (Rs 5.59-8.90 lakh) and Honda Jazz (Rs 7.45-9.41 lakh), the Hyundai may not have the sheer numbers on the sales charts to match up to the Maruti, but it comfortably out-performs the Honda. These two Japanese premium hatchbacks are also available with attractive discounts during this month – besides the whopping Rs 1.5 lakh off on the performance-oriented Baleno RS, the standard model is also available with festive benefits worth Rs 85,000. Honda dealers are also offering up to Rs 60,000 off on the Jazz during this month.
*Calculation based on sales from April-August 2019
Dipan Sur
Viraaj Bhatnagar
