In the run up to the Citroen C5 Aircross’ launch, the French carmaker has already begun setting up its dealerships network. As we had reported last month, the first of Citroen’s unique La Maison showrooms is nearing completion in Ahmedabad. This 4,000 sq. ft. showroom is the first of 10 Citroen dealerships that are to setup shop in cities across India, at least initially.
|Citroen India dealership network|
|Bengaluru ||PPS Motors|
Citroen India La Maison dealerships explained
The ‘home of Citroen’ is what La Maison Citroen translates to. This style of dealership uses wood and warm earthy tones, accented by bright highlights to create an inviting and comfortable atmosphere for customers.
In India, the La Maison showrooms will have large glass facades and big vertical screens, both of which will be designed to attract passers-by. A detailed 3D Configurator, a vintage model on display alongside the display cars, Citroen’s virtual museum, a café (called Citroënist Café) are among the other highlights of this showroom.
This showroom concept was first unveiled in Paris in 2017 and is now present in over 100 locations across the world. Thanks to the use of detailed configurators, the showroom concept can be scaled up as well as scaled down, depending on the requirement.
Citroen India future plans
Citroen’s first model for India, the C5 Aircross, is expected to be priced upwards of Rs 30 lakh. It willcome with a 180hp, 2.0-litre diesel engine, paired toan 8-speed automatic, and in two variants – Feel and Shine. Although the locally assembled C5 Aircross will be Citroen’s first car for India, the French brand is developing the C21 compact SUV, which will mark the beginning of a slew of made-in-India Citroen cars.
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