Citroen, which is part of the Groupe PSA, has announced its exclusive partnership with ALD Automotive to introduce 'Citroen Lease' – a full leasing services for customers in India. Citroen Lease will provide new-age mobility solutions for individuals, small and medium-sized businesses, corporate and public sector.
The company says that, before the end of 2020, the launch of the C5 Aircross, its flagship SUV, will start Citroen’s journey in India, and that this new strategic partnership in the leasing area will support its ambition to become a leading carmaker and the preferred mobility provider in the country.
Commenting on the new leasing initiative, Roland Bouchara, senior vice-president, sales and marketing, Citroen India said, “We are inspired by India and we are committed to provide the best-in-class car ownership experience to our customers. Leasing is one of the favourite ways to have a car across the world, and in India, it is slated to grow at a rapid speed. Citroen Lease will be available across the entire product line-up at an attractive monthly lease rental. We are confident that our customers will benefit from this collaboration.”
Suvajit Karmakar, CEO and whole-time director, ALD Automotive India said, “We are proud and excited to partner with Citroen outside Europe, where we work very closely together to offer innovative and customised leasing solutions to our customers. The benefits of leasing to the customers include no upfront cost, no financial risk, efficient tax management, easy upgrade and hassle-free maintenance and insurance. With a strong product pipeline for India, Citroen Lease will be an attractive option for potential customers and we look forward to a mutually beneficial relationship with Citroen.”
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