Ather Energy, which was the third-largest contributor to India’s electric two-wheeler (e2W) retail sales, has just recorded yet another milestone. As per the Vahan portal, the Bengaluru-based smart electric scooter OEM has clocked cumulative sales of 6,04,497 units. In a short span of 1.4 years, this e2W startup has delivered 3,00,288 e-scooters to its customers. This means 50 percent of Ather’s total sales since CY2018 have come in the past 16 months, reflecting the rapid pace of demand for its scooters.
- Rizta currently accounts for 70-75 percent of Ather’s sales
- BaaS has also helped to reduce upfront cost for Ather products
Ather hits a new sales milestone
The Bengaluru-based startup now holds third spot in the e-2 wheeler sales
While sales in the first four years from CY2018 to CY2021 were minimal, and included the two-year impact of the Covid-19 pandemic, demand took off from CY2022 when Ather sold 51,811 units and accounted for an 8 percent share of the e-2W industry sales.
In CY2023, when its sales crossed the 1 lakh unit mark for the first time, Ather had a 12 percent market share. In CY2024, the EV maker clocked retail sales of over 1.26 lakh units and had an 11 percent share of the 1.14 million e-2Ws sold in India. In CY2025, Ather scaled a new high for annual sales – 201,129 units with 59 percent YoY growth – which gave it a 16 percent share of the record 1.28 million e-2Ws sold in India last year.
The company is maintaining the same rich vein of growth in CY2026. Between January 1 and April 22, 2026, as per Vahan, 99,159 Ather scooters have been bought and delivered to customers. This gives the EV OEM an 18.50 percent share in the current calendar year to date, which is the highest yet for Ather.
Ather Rizta: The growth accelerator
Ather Energy’s growth accelerator has been the premium Rizta family scooter which currently accounts for 70-75 percent of its sales. Launched in April 2024, the Rizta, has marked a strategic product shift for Ather and given its sales a massive boost.
Designed and developed with a focus on practicality – and also to take on the competition in the form of the TVS iQube and Bajaj Chetak– the Rizta’s highlights include the largest two-wheeler seat in India, ample storage space and a host of user-friendly features.
What has also drawn buyers to Ather products is its BaaS business model which has enabled a reduction of the upfront price of the Rizta S, which has a starting price of Rs 1.17 lakh (ex-showroom Bengaluru) to Rs 76,000, making the premium family scooter far more affordable.
The e-2W startup also has an eye on the nascent electric motorcycle market. Ather, which is now the firm No. 3 in e-scooters retail sales after TVS Motor Co and Bajaj Auto, has outlined a strategic future growth programme which includes e-motorcycles. Along with the new EL e-scooter platform, Ather is also developing the Zenith platform which will spawn electric 2Ws that target the 125-300cc motorcycle segments, which is understood to be in its early stages.
Meanwhile, Ather is set to substantially expand its manufacturing capacity from the current 4.20 lakh units per annum from its two existing plants at Hosur in Tamil Nadu, one each for e-2W assembly and battery production. A third plant in Chhatrapati Sambhaji Nagar, Maharashtra, with an annual capacity of a million units, will expand capacity to 1.42 million units. The first phase of this upcoming high-tech facility is slated to go on stream in the second half of CY2026, around July this year.
Ather is steadily also expanding its experience centres with the brand recently crossing the 700 touchpoints mark across India. In addition to that, In FY2026 alone, the brand nearly doubled its service footprint from 277 to 500 service centres.
Ved Janve
Dinshaw Magol
