Having launched the new Brezza and Grand Vitara SUVs in 2022, Maruti Suzuki is all set to add two more SUVs to its line-up next year. It hopes that these SUVs would help it regain its 50 percent market share. Hisashi Takeuchi, MD of Maruti Suzuki said on Monday that the company will be showcasing two new SUVs at the upcoming Auto Expo 2023.
- Baleno-based Coupe SUV, Jimny 5-door confirmed by MD
- Both models will go on sale in 2023
- Maruti's first EV SUV to be built in Gujarat
As we have previously reported, the two new SUVs will be production ready versions of the 5-door Jimny and the Baleno-based SUV-coupe. Maruti Suzuki will also take the wraps off an all-new EV SUV concept (Codenamed YY8), which will spawn a Creta-sized all-electric SUV and go on sale by 2025.
Takeuchi says his vision is "to give joy of mobility to as many people as possible in India", and the company, on its part, is working towards building a portfolio that meets different needs of Indian buyers. Takeuchi says that he understands there are "some holes" in the company's portfolio, and they are trying "to restore it" with Suzuki Motor Corporation's support.
"We can strengthen our line-up. In the long run, we will come back to the position that we were. This year, we introduced vehicles for the Indian roads like the Baleno, new Brezza and Grand Vitara. It is an answer to those questions. We are on the way and we have more to come in the future. In January, at the Motor Show, we will be showcasing two new SUV models," he added.
What community is saying on the Jimny?
These two vehicles are likely to bring in additional sales of over 2.5-3 lakh vehicles in 2023-2024, say people in the know. Due to the lack of SUV options, Maruti Suzuki's market share had slipped between 500-800 basis points to about 41-42 percent. However, with an entry into midsize SUVs with the Grand Vitara, and the launch of the all new Brezza, the company has improved its SUV market share.
Maruti Suzuki Auto Expo 2023 line-up
Maruti Suzuki will display a total of 16 vehicles at the Auto Expo 2023 that includes the new YY8 electric concept SUV, production versions of the 5-door Jimny and Baleno-based coupe SUV, Wagon R Flex Fuel prototype and its customised range of existing products like the Grand Vitara, XL6, Ciaz, Ertiga, Brezza, Baleno and Swift, among others.
Maruti Suzuki will have its stall at the Auto Expo 2023 in Hall No. 9. The Auto Expo 2023 starts on January 11, 2023 for the media, while visitors will be allowed between January 13-18, 2023.
Dipan Sur
Viraaj Bhatnagar
