Mahindra has announced that it will be increasing the prices of its entire range of personal vehicles in our market by up to Rs 36,000. According to the carmaker, this hike in prices comes due to the implementation of the new safety norms which mandates the fitment of various safety features including a driver-side airbag, seat-belt reminder for driver and co-driver, rear parking sensors and a speed alert system across all passenger vehicle models.

The carmaker has also stated that certain models in its range of SUVs like the Scorpio, Bolero, TUV300 and KUV100 NXT are going to see a higher increase in prices, while models like the XUV500 and the Marazzo are only going to face a marginal increase in prices.

According to Rajan Wadhera, president – automotive sector, M&M Ltd, “At Mahindra safety has been at the core of our product development process and we welcome the regulatory requirements relating to safety upgrades. We value every road-user’s life and have been effectively contributing to the evolving safety ecosystem. However, the safety regulatory requirement has led to some cost increases. Consequently, we are taking a price hike across some of our passenger vehicles, effective July 1, 2019.”

In related news, Mahindra has recently launched the Thar 700 special edition special edition to mark the end of production of the current generation of the Thar SUV. The carmaker will also launch the XUV300 AMT variant later this month.