autocar-logo
Delhi
Fallback ad for 970x90

Entry-level EVs to close price gap with ICE variants in 18 months, says Tata Motors

Shailesh Chandra, MD of Tata Passenger Electric Mobility, says falling lithium-ion battery prices and low GST rates could help achieve this.
3 min read29 Nov '23
Autocar India News DeskAutocar India News Desk
18K+ views
Tata entry-level EV prices
Fallback ad for 728x90

With battery costs falling to a record-low of around $130 (Rs 10,800 approx.) per kilowatt hour, there's a potential to see a mass market electric car with a real-world range of 250km that's priced similar to an ICE-powered vehicle within 18 months, says Shailesh Chandra, MD of Tata Passenger Electric Mobility.

  1. EVs currently priced 25-35 percent higher than ICE counterpart
  2. ICE to see price increase, while EV prices will decrease

Speaking at our sister publication Autocar Professional’s India EV Conclave, Chandra said that while early adopters of EVs are willing to pay a 20-30 percent premium over conventional ICE vehicles, mainstream buyers want an EV at the same price as an ICE vehicle. “In the foreseeable future – in less than 1 year, 1 and a half years – you are going to see a car with 200-250km real range in the mass market, hitting that level,” he added.

ICE and EV price trends

The head of India's largest electric carmaker says the future "cost trend is locked in", where the cost of an internal combustion engine will be "inflationary" in nature to meet the future emissions compliance, whereas for EVs will witness a "deflationary" trend with battery costs likely to fall. "It’s a given, EVs will see a deflationary trend. So, there is a breakpoint at some stage that you are going to see," said Chandra.

There are several reasons why battery prices are going down. It's primarily the LFP battery packs – Tata Motors uses LFP, while Mahindra uses NMC – that are becoming more affordable, due to declining raw material costs. This is due to both, a significant increase in lithium production capacity as well as the slowing growth rate of EVs across the globe.

The cost of an electric vehicle over a conventional ICE-powered car is still about 25-35 percent higher due to significant import content and high battery cost. For instance, top-spec variants of the Nexon and Nexon EV are priced at Rs 15.50 lakh and Rs 19.94 lakh (ex-showroom), respectively, which is roughly a difference of about 30 percent.

Chandra believes that with GST at 5 percent, benefit of falling battery cost and benefits accrued out of the government's production linked incentive (PLI) scheme, the company will not only be able to price its products competitively but the EV business will also start generating profits.

In Tata Motors' portfolio, models such as the Tiago and Tigor EVs have a real-world range of about 200km, and the upcoming Punch EV could also offer a similar range. Therefore, these entry-level models should be able to close the price gap with their ICE counterparts in the future. Tata Motors will also have an electric derivative of the Harrier, and the upcoming Curvv coupe-SUV too will have both ICE and electric versions. However, these larger vehicles with larger batteries may not be able to achieve the same cost competitiveness as the entry-level models.

Tata Motors' share in EVs and investments

Tata Motors on its part has single-handedly helped in creating a market for EVs, and has a predominant share of over 85 percent in the nascent yet fast emerging space. The electric car market in India is likely to cross the 1 lakh mark for the first time ever this financial year, and the company is well on course for a six-digit annual sales mark within a year.

Tata Motors has committed USD 2 billion (around Rs 16,600 crore) in investment for its EV business and it has plans of building a portfolio of 10 electric vehicles by 2025. About 15 percent of its total sales comes from EVs, and the company expects EVs to account for 30 percent of its total volumes by 2025.

Fallback ad for 728x90
Fallback ad for 728x90

EV race is a marathon, not a sprint: Audi India head

Audi India head Balbir Dhillon said government support should continue for at least a decade to achieve a good level of EV penetration.
2 min read29 Nov '23
Autocar India News DeskAutocar India News Desk
Balbir Dhillon, head of Audi India

Balbir Dhillon, head of Audi India

Fallback ad for 728x90

Lotus enters India with Eletre SUV priced at Rs 2.55 crore

This is now the most powerful and most expensive electric SUV available in the country.
4 min read9 Nov '23
Saptarshi MondalSaptarshi Mondal
Lotus Eletre launched in India
Fallback ad for 728x90

All-electric Lotus Eletre officially revealed as brand’s first SUV

The SUV will have a maximum range of 600km on a single charge, and will only take 18 minutes to charge the battery from a 350kW charger.
4 min read30 Mar '22
Autocar India News DeskAutocar India News Desk
Lotus Eletre front-side
Fallback ad for 728x90

New Maserati Grecale SUV spied testing ahead of 2021 unveil

Spy shots show off the styling of the hot Porsche Macan rival that will sit below the Maserati Levante in the Modena-based sports car maker’s line-up.
2 min read16 Jun '21
Autocar India News DeskAutocar India News Desk
Fallback ad for 728x90

Maserati Grecale SUV to debut in 2021

All-electric derivative of Grecale SUV to follow in 2022 and be marketed under an EV-specific brand, Folgore; all upcoming new Maserati cars to get EV derivatives
3 min read12 Sep '20
Autocar India News DeskAutocar India News Desk
Fallback ad for 728x90