Maruti badged Toyotas’ sales contribution increases to 52 percent

Toyota’s move to introduce re-badged Maruti Suzuki cars and SUVs has paid off handsomely for the Japanese brand. The badge engineered models include the Glanza (based on the Baleno), Urban Cruiser Taisor (based on the Fronx), Rumion (based on the Ertiga), and Urban Cruiser Hyryder (based on the Grand Vitara), and these cars and SUVs have cumulatively sold an estimated 51,314 units between April and July 2024 and currently account for 52 percent of Toyota’s total passenger vehicle wholesales of 97,867 units (up 35 percent YoY), clearly establishing their key role in the Japanese automaker’s resurgence in the Indian passenger vehicle market.

1. Re-badged Marutis' contribution to Toyota sales increased 12 percent YoY
2. Hyryder sales up 58 percent; over 8,000 Taisors sold
3. Toyota headed for record sales in FY2025

The 52 percent share constitutes an increase of 12 percent year on year. In the year-ago April-July 2023 period, with two models (Glanza and Hyryder), the share of Maruti-rebadged models in Toyota’s total passenger vehicles sales (April-July 2023: 72,234 units) was 40 percent.

The badge-engineering partnership between the two automakers has also resulted in Maruti Suzuki borrowing the Toyota Innova Hycross for its Invicto MPV, which has sold an estimated 5,363 units since launch in July 2023 till end-July 2024.

Wholesales data for the April-July 2024 period reveals that the Urban Cruiser Hyryder midsize SUV with 18,852 units, up 58 percent YoY, is the best-selling of the four rebadged models, followed by the Glanza hatchback with 17,851 units, up 4% YoY. The Urban Cruiser Taisor compact SUV, launched on April 3, 2024, is already in third place with 8,005 units while the Rumion MPV, launched in August 2023, accounts for 6,606 units. The Rumion has sold over 12,500 units in its first year till end-July 2024. The Glanza, launched in June 2019, has till end-July 2024 clocked sales of 178,886 units while the Hyryder, launched in September 2022, is closing in on the 100,000-unit sales milestone. 

Toyota headed for record sales in FY2025


In FY2024, of Toyota’s record sales of 2,45,676 units, up 42 percent, the share of three rebadged models (Glanza, Hyryder and Rumion) was 43 percent at 1,07,151 units. FY2025 bids fair to be yet another fiscal of strong sales for the Japanese car and SUV manufacturer.

With eight months still to go in FY2025, Toyota Kirloskar Motor has already achieved 40 percent of the FY2024 total till end-July. With the festive season soon to kick in, and sustained strong demand for most of its products, it could be surmised that the 3,00,000 units mark could be scaled for the first time in FY2025.

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