The pecking order in the luxury car sales charts remained largely the same in FY2026 (January 2026-March 2026) compared to that of the previous fiscal year. Mercedes-Benz held onto pole position and experienced slight year-on-year (YoY) sales growth, followed by BMW and Jaguar Land Rover (JLR).
- Mercedes-Benz sold 19,363 units in FY2026
- iX1 LWB and 5 Series LWB were key growth drivers for BMW
- JLR sales increased by 6.5 percent YoY
FY2026 luxury car sales chart
*Sourced from OEMs and Federation of Automotive Dealers Association (FADA)
Mercedes-Benz India sales in FY2026: 19,363 units
Mercedes-Benz retained its years-long top spot on the luxury car sales rankings in FY2026. It sold 19,363 units, representing a mild 2.3 percent YoY increase. However, Mercedes-Benz’s market share dropped from 0.43 percent in FY2025 to 0.39 percent in FY2026. Top-end vehicle sales drove Mercedes-Benz's overall FY2026 growth, registering a 16 percent YoY growth, but the brand's entry-level models sold 18 percent less YoY. The E-Class LWB remained one of Mercedes-Benz's top sellers, and remained the bestselling luxury car in India in FY2026.
BMW India sales in FY2026: 17,301 units
At nearly 14.5 percent, BMW recorded the highest year-on-year (YoY) increase in sales among all luxury carmakers in FY2026, and the German carmaker even grew its market share slightly. This strong performance can be partly attributed to BMW's EV sales numbers, which jumped 124 percent YoY and bumped the brand’s luxury EV market share from 47 percent in FY2025 to well over 65 percent. The iX1 LWB and 5 Series LWB garnered some of the highest demand among BMW customers in FY2026.
JLR India sales in FY2026: 5,698 units
Even though Land Rover is largely carrying JLR at the moment – Jaguar has only the F-Pace on sale in India – the brand managed to outperform its FY2025 sales numbers by a respectable 6.5 percent in FY2026. But JLR’s market share dipped in FY2026, though by a very slight amount. With Jaguar unlikely to add the upcoming Type 00 EV to its India portfolio in 2026, Land Rover is expected to carry JLR throughout most of FY2027, too. However, it should be interesting to see how the India-UK FTA impacts Land Rover sales this year.
Volvo India sales in FY2026: 1,647 units
Volvo’s sales slipped 1.1 percent in FY2026. The Swedish carmaker launched the facelifted XC90 and XC60, as well as the EX30 electric SUV, here in 2025. Out of the 1,647 Volvo cars sold in India during the fiscal year, EVs accounted for 382 units – down 5 percent YoY.
Porsche India sales in FY2026: 697 units
Porsche sold just shy of 700 units in FY2026, but YoY changes are difficult to pinpoint as the German marque did not disclose India-specific sales numbers for FY2025. Nevertheless, Porsche’s FY2026 EV sales were up 2 percent, and they accounted for 8 percent of the carmaker’s total volumes.
Audi India sales in FY2026: 248 units
Taking the FADA numbers into account, Audi’s sales dropped nearly 40 percent in FY2026. Do note that these 248 units are only the fully-imoprted models; sales numbers of Audi's locally-made models are clubbed with the Skoda Auto Volkswagen India (SAVWIPL) group. However, with 17 EVs sold in FY2026, Audi clocked just two more units than Rolls-Royce, which is surprising considering the vast chasm between their average price points.
All prices are ex-showroom, India.
Suraj Viswanathan
Hormazd Sorabjee
Ketan Thakkar
