Audi India has announced growth of 89 percent, retailing 7,931 units, in the January to December 2023 period. Positive growth followed on the back of three new product launches – the Audi Q3 Sportback, Q8 e-tron and Q8 e-tron Sportback – along with continued demand for the A4, A6 and Q5. This marked the highest sales since 2015, the press release noted.
The Q7, Q8, A8 L, S5 Sportback, RS5 Sportback, RS Q8, e-tron GT and the RS e-tron GT continued to witness strong demand. Balbir Singh Dhillon, Head of Audi India said, “2023 marks another successful year for us and our diverse and desirable product portfolio continues to garner robust demand. Our retail footprint is expanding, culminating in the year-end with a total of 64 touch points (including showrooms and workshops) and 25 Audi Approved: plus showrooms nationwide. We are confident that this momentum will carry into 2024.”
Audi India continued its strong performance on the back of new product launches, a strong product portfolio of seventeen cars and industry-best customer offerings. Dhillon further added, “One in every four customers is a repeat Audi buyer and this tells us that we are on the right path. We will continue to focus on industry-best offerings for our customers and of course, bringing the very best products to India.”
Audi Approved: plus the pre-owned car business witnessed a growth of 62 percent in 2023. Currently operating with 25 Audi Approved: plus, facilities across all major hubs in the country, the brand will continue to expand and add more pre-owned car facilities this year.
Hormazd Sorabjee
Anurag Chaturvedi
