FCA has launched the Jeep 4x4 Month in India, a month-long campaign where customers are encouraged to upgrade from a 4x2 model to a 4x4 one. Starting from April 4 and ending on April 30, the celebration is a part of International Jeep 4x4 Day, which is celebrated on April 4 (4/4).
During the length of the programme, customers who have either booked or are considering buying a lower-spec 4x2 Compass (available in Sport, Longitude, Longitude Option and Limited variants) can get the higher Limited 4x4 trim.
While the upgrade (for Rs 50,000) is available on all lower-spec trims regardless of the powertrain, there is a caveat. For example, if a customer has booked a Longitude 4x2 2.0D (priced at Rs 17.52 lakh), they will have to pay the Rs 1.69 lakh difference between the trim and the Limited 4x2 (costing Rs 19.21 lakh), after which the Rs 50,000 offer can be availed to upgrade further to the Limited 4x4 trim (costing Rs 21.18 lakh). Thanks to the offer, customers can save up to Rs 1.47 lakh, which is the price difference between the Limited 4x2 and Limited 4x4.
This offer is available on the 173hp, 2.0-litre diesel engine and the 163hp, 1.4-litre turbo-petrol motor. The former is mated exclusively to a six-speed manual transmission and gets 4WD as an option while the latter gets a six-speed manual on lower trims and a seven-speed dual-clutch unit on higher ones, though is limited to 2WD only.
Commenting on the Jeep 4x4 Month, Kevin Flynn - President and Managing Director, FCA India said, “The Jeep 4x4 Month is a special and unique opportunity for customers to book their Jeep Compass and enjoy the legendary capability, freedom and adventure which remains core to our brand. We have sold close to 20,000 Jeep Compass SUVs since market launch and it is humbling, yet exciting to witness the sheer pride and exuberance of Jeep Compass owners as they our product out of the ordinary and explore new horizons. It is our endeavour to take every opportunity to help them achieve their aspiration.”
The brand has also planned to run a 4WD experience camp for potential customers and enthusiasts, called the Camp Jeep, during the month of April. While the dates have not yet been confirmed, the event is scheduled to take place in Mumbai, Pune and Hyderabad.
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Jeep is also gearing up to launch a more rugged version of the Compass, the Trailhawk, which comes with equipment to enhance its go-anywhere capabilities and a nine-speed automatic transmission for the 173hp, 2.0-litre diesel engine.
The price list for Compass’ variants is as follows:
Variant Price (ex-showroom, Delh) | Sport 4x2 2.0D Rs 16.29 lakh | Longitude 4x2 2.0D Rs 17.52 lakh |
Longitude (O) 4x2 2.0D Rs 18.36 lakh | Limited 4x2 2.0D Rs 19.21 lakh | Limited 4x2 (O) 2.0D Rs 19.92 lakh |
Limited 4x4 2.0D Rs 21.18 lakh | Limited (O) 4x4 2.0D Rs 21.92 lakh | Sport 4x2 1.4P Rs 15.16 lakh |
Limited 4x2 1.4P Rs 19.56 lakh | Limited (O) 4x2 1.4P Rs 20.27 lakh |
Dipan Sur
Viraaj Bhatnagar
Suraj Viswanathan
