Toyota launches special service campaign

Japanese automaker Toyota commenced manufacturing operations in our market in 1999 and, in an effort to celebrate its 20-year journey in the Indian automotive landscape, the company has announced a three-month ‘Service Carnival’ for its customers. The special service programme is valid from October 1, 2019, till the end of the calendar year and can be availed by Toyota customers at any of the brand’s authorised dealerships across the country.

As part of the campaign, owners can avail special benefits on car servicing and maintenance, replacement of parts and other value-added services for their Toyota models this festive season. The company is offering discounts of up to 20 percent during general repairs on applicable combo parts and labour costs. Innova Crysta and Fortuner owners are also entitled to discounts to the tune of 20 percent on the Toyota VCare service, which includes the mandatory 14-point safety check. Moreover, value added services, like tyre and battery replacement, are being extended with special offers too.

Toyota believes that its latest initiative highlights its customer first and customer centric approach. Commenting on the announcement of the ‘Service Carnival’, N Raja, deputy managing director, Toyota Kirloskar Motor, said, “We would like to sincerely thank all our customers for their support all through our 20 years journey here in India. Customer voice is of paramount importance to us and we are constantly working towards exceeding their expectations in terms of product, sales and service. As we continue to bring in innovative and special offers, we invite all our esteemed customers to be a part of this carnival and celebrate this festive season.”    

On the product front, Toyota recently refreshed its Yaris midsize sedan with more features and a wider variant line-up that saw starting prices for the Honda City and Maruti Suzuki Ciaz rival drop to Rs 8.65 lakh (ex-showroom, India). Later this month, the automaker will introduce the Vellfire luxury MPV that will take on the Mercedes-Benz V-Class in our market.