MG India tops customer sales satisfaction – J.D. Power 2021 India SSI Study

    MG India scored 881 on the study’s 1,000-point scale, followed by Toyota India (877) and Hyundai India (875).

    Published On Mar 23, 2022 10:00:00 PM

    29,778 Views

    Listen to this Article

    MG India has ranked highest in the J.D. Power 2021 India Sales Satisfaction Index (SSI) Study. On a 1,000-point scale, MG scored 881, followed by Toyota India (877) and Hyundai India (875). 

    J.D. Power 2021 India Sales Satisfaction Index (SSI) Study 

    The J.D. Power 2021 India Sales Satisfaction Index (SSI) Study is based on responses from 5,593 new-vehicle owners who made their purchase from January to December 2021. The study excluded the months from April to June 2021 due to the second wave of pandemic in India. The study was fielded from September through December 2021. 

    It measures new-vehicle owners’ satisfaction with the sales process on six factors (listed in order of importance): delivery process (20 percent); dealer facility (18 percent); paperwork completion (17 percent); working out the deal (15 percent); sales consultant (15 percent); and brand website (14 percent). The study examines sales satisfaction solely in the mass-market segment. 

    MG in India

    MG came into the Indian market with the Hector SUV in 2019. Along with the Hector, the company’s existing portfolio is made up of Hector PlusGlosterAstor and ZS EV SUVs. The company recently introduced the updated ZS EV with a larger battery pack. It is also developing an all-electric, two-door model, slated for an early 2023 launch, which will be based on SAIC-GM-Wuling’s Global Small Electric Vehicle (GSEV) platform. 

    2021 India Sales Satisfaction Study: additional findings

    The study found that while 85 percent of car buyers went online for their vehicle research, there was a strong preference for physical showroom visits. 68 percent of the respondents said they would like to like to go through the entire car buying journey in person, and only 20 percent said they wanted a complete online experience. 

    Additionally, the study found out that customers look for prompt response by companies, following an online request. Moreover, recommendation from family or peers remains a leading factor for choosing a dealer, followed by dealership location, and a promise of immediate delivery. 

    Also see:

    MG says 25 percent of its sales will be EVs from next year

    MG previews new EV hatchback

    MG Cars

    Copyright (c) Autocar UK. All rights reserved.

    Comments

    ×
    img

    No comments yet. Be the first to comment.

    Ask Autocar Anything about Car and Bike Buying and Maintenance Advices
    Need an expert opinion on your car and bike related queries?
    Ask Now

    Search By Car Price

    Poll of the month

    At Rs 1.85 lakh, the Bajaj Pulsar NS400Z is the most affordable 40hp bike in India. Would you pick it over similarly priced bikes with less power and features?

    Yes, 40hp at this price is unheard of!

     

    47.18%

    No, it's a decade-old bike in a revamped suit.

     

    23.30%

    Great value but doesn't look unique enough.

     

    29.52%

    Total Votes : 1223
    Sign up for our newsletter

    Get all the latest updates from the automobile universe