Mercedes-Benz India has announced that it sold 13,786 units over 2019, maintaining its position as the bestselling luxury carmaker in India. However, 2019 sales figure marks a 9.9 percent decrease over 2018’s record sales of 15,538 units; and is also lower than the 15,330 units the German luxury brand retailed in 2017.
Interestingly, Mercedes-Benz India achieved its highest ever Q4 sales in 2019 selling 3871 units, a 3.3 percent growth over the corresponding period last year and a 15.41 percent increase over sales Q3 2019. The uptick could be attributed to a significant increase in sales during the festive season and the launch of three new models during the period – the Mercedes-Benz G 350d, V-class Elite and the GLC facelift.
During the year, the E-class sedan was the brand’s highest-selling model, while aspirational and range-topping models like cars from its AMG performance sub-brand posted a 54 percent year-on-year growth. The C-class sedan and CLA were also among the better-selling sedans, though SUVs like the (pre-facelift) GLC, the GLA and the (previous-gen) GLE also helped push sales. The company has also confirmed that its entire range of cars and SUVs is now BS6-compliant, well ahead of the April 2020 deadline.
For 2020, Mercedes-Benz has drawn-out plans to introduce key new models in India. The carmaker has confirmed that prices for the next-gen GLE will be announced on January 28, 2020. It also said that it will introduce the next-generation CLA, GLA and GLS during the second half of the year. In addition, the GLE Coupé and the AMG four-door GT are also expected to arrive at Mercedes showrooms near you during the year.
Mercedes’ sales for 2019 affirm BMW India’s position as India’s second best-selling luxury carmaker. Audi, Jaguar Land Rover, Lexus and Volvo will also reveal their respective sales figures in the days to come. Stay tuned.
Dipan Sur
Viraaj Bhatnagar
Glenn Noronha
Dhruv Dhaka
