Mahindra has rolled out a price hike across its entire model lineup, effective from July 2021. This is third price hike introduced by the homegrown carmaker this year, with the first having come in February with the second following just a couple of months ago, in May. The reason for the price hike has been attributed to ever-increasing input costs, according to a few dealers we spoke to.
- Mahindra Thar prices have gone up by Rs 92,000 for some variants
- Most other models see a bump in price by around 2 percent
- Bolero Neo launch on July 15; XUV700 in the coming months
Mahindra Thar: most affected by the price hike
Prices for the Mahindra Thar have gone up by around Rs 32,000-Rs 92,000, depending on the variant. This translates to about 2-7 percent hike in price, the highest for any model with this round of price hike.
The Thar has grown to be an immensely popular product for Mahindra, with the carmaker having received more than 50,000 bookings and waiting periods stretching up to several months for certain variants. While Mahindra has been trying to increase production, supply constraints have bound them to their current pace of production.
Other Mahindra models models see a reasonable hike in price
Other popular models from Mahindra’s stable – the Bolero, Marazzo, Scorpio and the XUV300 – see a more reasonable hike in price, of around 2 percent. For instance, prices for the Mahindra Bolero have gone up by Rs 22,452-Rs 22,508, translating to about a 2-3 percent premium.
Similarly, Mahindra Marazzo prices have been hiked by Rs 26,597-Rs 30,867, and the Scorpio sees a hike in the range of Rs 27,211-Rs 37,395, both models seeing a price hike of 2 percent. The Mahindra XUV300 prices have gone up in the range of Rs 3,606-Rs 24,029, thus recording a premium of 1-2 percent.
Mahindra Alturas G4, KUV100 and XUV500 barely affected
Lastly, two of Mahindra’s less popular models – slow selling Alturas G4 and KUV100 – along with soon-to-be-discontinued Mahindra XUV500 have been least affected by this price hike. The Alturas G4 only sees a hike of Rs 3,356, which is negligible for an SUV already costing upwards of Rs 28 lakh. Meanwhile, prices for the KUV100 and XUV500 have gone up by Rs 2,670-Rs 2,672 and Rs 3,062-Rs 3,068, respectively.
| Mahindra Price Hike July 2021 | |
|---|---|
| Model | Increase in Price effective from July |
| Alturas G4 | Rs 3,356 |
| Bolero | Rs 22,452 - Rs 22,508 |
| KUV100 | Rs 2,670 - Rs 2,672 |
| Marazzo | Rs 26,597 - Rs 30,867 |
| Scorpio | Rs 27,211 - Rs 37,395 |
| XUV300 | Rs 3,606 - Rs 24,029 |
| XUV500 | Rs 3,062 - Rs 3,068 |
| Thar | Rs 32,000 - Rs 92,000 |
Upcoming Mahindra SUV launches in India in 2021
Mahindra will introduce the new Bolero Neo, which is essentially a heavily update TUV300, on July 15 in India. Additionally, the all-new XUV700, the brand's most important launch in India this year, will see a price announcement in the coming months.
Rivan RS 
Viraaj Bhatnagar
Uday Singh
Suraj Viswanathan
