Company says 50 percent of Thar buyers are opting for the automatic variants
The second-generation Mahindra Thar, has received over 6,500 bookings in the month of December 2020, the carmaker revealed in a virtual press conference held on January 1, 2021. The SUV, introduced by Mahindra & Mahindra (M&M) on October 2, has been making waves in the market and is showing no signs of slowing down.
Company says 50 percent of sales are of the automatic variants
Carmaker facing supply constraints related to semiconductors
Speaking during the press conference, Rajesh Jejurikar, executive director, Auto and Farm Sectors, M&M said, “The Thar received overwhelming bookings of over 6,500 units in December despite capacity constraints.”
“The demand for all our brands is much higher than we had expected at this point in time, and we have ramped up production at all our suppliers,” he added.
In its latest iteration, the Mahindra Thar has also been launched in both diesel and petrol automatic variants, alongside the conventional manual trims. The 2.2-litre diesel develops 132hp and 300Nm, while the 2.0-litre turbocharged petrol belts out 152hp and 300Nm (320Nm with an automatic gearbox).
According to the company, almost half of the sales are being driven by the six-speed torque convertor automatic options. “About 50 percent of the Thar’s sales are coming from the automatic options, which clearly reflect the acceptance of upmarket mainstream Mahindra products,” Jejurikar added.
Supply chain constraints
However, while the demand is strong, there are possible constraints on the supply side, attributed to the seamless availability of raw materials, especially semiconductors.
“Anything around semiconductors is the primary supply chain constraint at the moment.”Answering a query whether the semiconductor import constraints at Bosch are going to hamper its production, Jejuriker said, “While we will continue to have uncertainties with Bosch over the next few months, we would build a buffer and not let it affect our production.”
In December 2020, M&M sold a total of 16,182 passenger vehicles, which constitutes a 3 percent YoY growth (December 2019: 15,691).