Ultraviolette enters six new European markets

Ultraviolette has unveiled a new partnership with Hungary-based Elektrorider, appointing the electric motorcycle distributor as its official importer and distributor for six Central European countries. This alliance brings its total European presence to 19 countries.

1. Ultraviolette partners with Elektrorider for Central European expansion
2. F77 Mach 2 and F77 SuperStreet to be retailed in six new markets
3. Ultraviolette now present in 19 European countries

Ultraviolette Central Europe expansion details

The brand will enter the new markets with the F77 Mach 2 and F77 SuperStreet

Through this partnership, Ultraviolette will introduce its bikes to Hungary, Croatia, Slovakia, Romania, Slovenia, and the Czech Republic, starting with the F77 Mach 2 and F77 SuperStreet.

Narayan Subramaniam, CEO and Co-founder of Ultraviolette, stated, “This alliance marks a pivotal milestone in our global expansion as Ultraviolette moves beyond India into some of the world’s most discerning motorcycling markets. With a strong foothold already established across 12 European countries, Ultraviolette is poised to accelerate worldwide growth following successful launches in these demanding markets.”

Last year, Ultraviolette became the first Indian electric two-wheeler startup to enter the European market. The brand announced plans to expand into Germany, France, the UK, Ireland, Austria, Italy, Switzerland, Belgium, the Netherlands, and Luxembourg in June 2025, with retail operations officially beginning later in the year. In November 2025, Ultraviolette officially entered the UK through a distribution partnership with MotoMondo, a Netherlands-based motorcycle distributor.

Both the F77 Mach 2 and F77 SuperStreet are being made available only in their top-spec Recon trim in the aforementioned markets, with the bikes powered by a 10.3kWh battery and a motor producing a claimed peak output of 30kW and 100Nm of torque. While these models share their underpinnings, they differ in design and ergonomics.

In India, both models are priced at Rs 3.99 lakh for their respective Recon variants. European pricing is significantly higher. In Hungary, for example, the F77 Mach 2 Recon and F77 SuperStreet Recon are listed at the equivalent of Rs 10.12 lakh.