Ather crosses 3 lakh yearly sales for the first time in 2026

Ather’s performance this year sees it cross 3 lakh annual sales for the first time. This puts the company on track to sell a record 3.50 lakh units by year-end. In 2026, Ather maintains its third rank after TVS and Bajaj and is well ahead of fourth-ranked Vida. In March 2026, Ather clocked its highest monthly sales (36,630) which was also the first time it crossed the 30,000 mark. Since October 2025, Ather has crossed that mark six times, most recently in October 2026.

While the Konarc, which launched on August 29, was expected to drive higher monthly sales, manufacturing capacity constraints have hindered dispatches to showrooms. Which means Ather has achieved this milestone with the current line-up, 450 (S and X) and the Rizta. The Konarc targets the mainstream mass-market, however, contrary to what was promised at launch, the company has changed the variant launch sequence, prioritising the mid-variants ahead of the base, with the latter now expected in Q1 of 2027. The decision comes as Ather struggles to meet demand for its existing scooters, and the new manufacturing facility in Chhatrapati Sambhajinagar should help with that.

In terms of its total retail sales from 2018 till 2026, as per Vahan, Ather has delivered 843,276 units, crossing the 8 lakh mark in September 2026. This means the 3.01 lakh units sold this year contribute 36 percent to the company’s lifetime retail sales.

With inputs from Stephen Raj Antony.