Bike and scooter sales see an uptick in July 2026

As India gears up for the festive season, ICE two-wheeler sales are witnessing a small but noticeable uptick for most manufacturers. Here’s how each of the six two-wheeler heavyweights performed in July 2026.

Hero: 5,01,403 units

Hero MotoCorp continues to be at the top of this pile, although it reported a marginal 0.29 percent decrease from 5,02,890 units in June 2026. But year on year (YoY), the company reported a healthy 21.58 percent increase from 4,12,397 units. It bears mentioning that Hero bundles the growing sales numbers of its electric subsidiary, Vida, which is now among the top 5 bestselling brands in the country.

Hero’s biggest adventure bike, the Xpulse 421, has been spotted testing for the first time up in the mountains, and it seems quite close to being production-ready. The company exported 32,013 units in July, a decrease from 38,269 units in June.

Honda: 4,76,436 units

Honda Motorcycle and Scooter India (HMSI) is in its usual runner-up position behind Hero, and it reported a small 1.59 percent increase compared to its sales in June 2026 (4,68,956 units). Similarly, the company also reported an 2.17 percent increase in comparison to its July 2025 sales figure of 4,66,331 units.

Honda recently revealed a bevy of new made-in-India sub-500cc premium two-wheelers including the likes of the Rebel 300 and 500 bobbers, CB500 neo-retro single, ADV160 maxi-scooter and XR300 off-roader twins. Expect this push in the premium space from Honda to pose a significantly revamped threat to Hero’s longstanding #1 spot. HMSI exported 66,498 units in July, which was an increase over the 59,325 units it sent abroad in June.

TVS: 4,37,394 units

TVS Motor Company has cemented its #3 position in India and of late, its numbers have been much closer to Honda ahead of it than Bajaj trailing it. In July 2026, the company reported a 6.42 percent increase compared to the 4,11,014 units it sold in June 2026. In a similar vein, TVS also reported a substantial xx percent increase in comparison to its sales in July 2025 (3,08,720 units). It's worth noting that TVS - India’s electric two-wheeler sales leader - doesn’t bundle in the sales of its electric scooter trifecta - iQube, Orbiter and X - into the number above.

TVS is working hard behind the scenes to set up its Paddock premium bike dealer network which will also sell the Norton range in India. The Hosur-based marque is India’s second largest two-wheeler exporter and it shipped 1,65,744 units overseas in July, up from 1,54,403 units exported in June.

Bajaj: 1,65,747 units

Bajaj Auto is in its usual number four spot and it reported a marginal 0.72 percent decline last month in comparison to its sales in June 2026 (1,66,956 units). However, it did report a 19 percent increase when compared to its July 2025 sales of 1,39,279 units. It bears mentioning that Bajaj bundles in the sales of the sub-400cc KTM and Triumph models it manufactures as well as those of the Chetak electric scooter - India’s second bestselling e-scooter - into the number above.

The Classic Pulsar models are due to be revamped in the coming weeks and expect Bajaj to ride a surging wave of demand for these as the festive season gets well and truly underway. Bajaj is India’s largest two-wheeler exporter and it sent 2,22,972 units overseas in July, a slight improvement over the 2,22,439 units it exported in June.

Suzuki: 1,23,216 units

Suzuki Motorcycle India Pvt. Ltd. (SMIPL) reported its best-ever monthly sales in July, and in doing so recorded a significant 35.01 percent increase over the 91,264 units it sold in June 2026. Even in comparison to its sales in July 2025 (96,029 units), Suzuki reported a 28.31 percent increase.

Suzuki shipped 19,769 units overseas in July, which was lower than the 23,766 units it exported in June.

Royal Enfield: 1,05,317 units

Royal Enfield sold more than 1 lakh units domestically in July and in doing so, it reported a 2.32 percent increase when compared to its sales in June 2026 (1,02,930 units). Even in comparison to its sales in July 2025 (76,254 units), the company reported a healthy 38.11 percent increment. Recently, RE expanded the reach of its Flying Flea electric brand to multiple locations across Bengaluru, after beginning sales of the C6 in the recent past.

The company exported 12,915 units in July, higher than the 11,102 units it sold abroad in June.