Ather Energy has announced that it now has more than 500 operational showrooms across India. This showroom expansion comes on the back of the company registering higher sales month-on-month and expanding its presence not just in major metropolitan cities but also in tier-2 and tier-3 towns.
- Ather is expanding its presence in Central and North India
- Its home town Bengaluru has the most showrooms at 18
- EL platform will spawn multiple new models, first one will come in 2026
Ather Rizta and 450 available through a 500-strong dealer network
More than 100 showrooms opened in the last 3 months.
Ather Energy is one of the few Indian start ups to find enduring success in our market in the face of intense competition from both established OEMs and other new-age start ups. The company’s painstaking, long-game approach to its products and services is partly to thank for its success. What has also helped it is strategic expansion into different markets in a phase-wise manner. Just a few years ago, Ather's showrooms were restricted to the major metropolitan cities across India, but now, the company has opened up dealerships in smaller towns, making its line-up more readily available across our country.
Between June-August 2025, Ather says it has added 101 new showrooms. Of these, more than 58 have been opened across Central and North India (a region where its presence wasn’t as widespread as South and West India). In South India as well, where Ather is at the forefront of the EV market, the company has expanded steadily to solidify its market position. Additionally, Ather is also deepening its presence in tier 2 and tier 3 cities, and by end-FY26, it aims to have over 700 showrooms across the country.
Currently, Maharashtra, Karnataka, Kerala and Tamil Nadu each have more than 50 Ather showrooms. Ather’s home base, Bengaluru, leads with 18 touch points, followed by Pune and Hyderabad with 13 each, Delhi has nice while Mumbai and Chennai have eight each. Ather says its retail expansion is backed by strong consumer demand and rising market share, reflected in the higher market shares it continues to build upon. Ather’s national market share grew to 14.3 percent in Q1 FY26, nearly double from 7.6 percent in Q1 FY25.
While Ather currently only has the sporty 450 and the family centric Rizta on sale, the company’s new EL platform is expected to grow its model line-up quite significantly, come 2026.
Hormazd Sorabjee
Anurag Chaturvedi
