No requirement for big discounts on cars for now: Maruti Suzuki chairman

    As dealerships reopen across India, Maruti Suzuki chairman RC Bhargava believes discounts won’t be essential to drive demand in the immediate term.

    Published On May 22, 2020 07:00:00 AM

    27,018 Views

    No requirement for big discounts on cars for now: Maruti Suzuki chairman

    Maruti Suzuki to continue to update discount list every month based on market condition. (File image)

    Will carmakers need to resort to deep discounts to spur sales amidst the COVID-19 pandemic? Maruti Suzuki Chairman RC Bhargava feels that immediate measures will not be required. Speaking to the media after the announcement of the company’s annual results, RC Bhargava said, "The question of discounts depends on market conditions, I don’t think we will have a surplus of vehicles, at least for the next month or two. So, I don’t see any large requirement for big discounts because the demand will be higher than the supply. Going forward, we don’t know what the situation will be, and the adjustments will happen for discounts according to market situation that changes every month."

    Like every other carmaker in India, Maruti Suzuki had zero sales in April 2020, due to the COVID-19-related lockdown across the country. The carmaker has gradually begun restarting its production facilities, and sales and service outlets in a phased manner, in line with government guidelines. Over 5,000 new Maruti Suzuki cars and SUVs have been delivered in India from the brand's recently reopened outlets. The company has confirmed that over 2,000 workshops have been reactivated as well. However, the workload is low, due to the lockdown still in force across many parts of the country.

    Maruti Suzuki typically releases a monthly list of dealer-level discounts and benefits for most models on sale. Should demand not pick up in the coming months as anticipated, buyers are likely to be lured into showrooms with some tempting deals. 

    Also see:

    Shashank Srivastava talks about how Maruti Suzuki is getting back on track

    Maruti Suzuki Dzire facelift gets benefits of up to Rs 48,000

    Maruti Suzuki to begin supply of Vitara Brezza to Toyota

    Maruti Suzuki Cars

    Copyright (c) Autocar India. All rights reserved.

    Comments

    ×
    img

    No comments yet. Be the first to comment.

    Ask Autocar Anything about Car and Bike Buying and Maintenance Advices
    Need an expert opinion on your car and bike related queries?
    Ask Now

    Search By Car Price

    Poll of the month

    Which brand showed the best India-bound two-wheelers at EICMA 2024?

    Hero (Xpulse 210, Xtreme 250, Karizma XMR 250, Vida Z)

     

    37.94%

    Royal Enfield (Classic 650 Twin, Bear 650, Flying Flea C6)

     

    28.79%

    KTM (390 Adventure R, 390 SMC R, 390 Enduro R)

     

    19.33%

    Aprilia (Tuono 457, Tuareg Rally)

     

    13.94%

    Total Votes : 1650
    Sign up for our newsletter

    Get all the latest updates from the automobile universe