Mahindra Thar Armada among 7 names trademarked for upcoming SUV

    Apart from Thar Armada, Mahindra has also trademarked names like the Cult, Rex and Savannah for the 5-door Thar.

    Published On Dec 19, 2023 03:35:00 PM

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    Mahindra has lined up several new launches for 2024, but possibly the most important is the 5-door Thar. Mahindra now seems to have a name for the upcoming SUV – seven of them to be precise. One of the names trademarked is the Thar Armada, reviving an old nameplate from the brand's portfolio.

    1. Expected to share engines with 3-door Thar
    2. Will have more features, including a sunroof
    3. Will debut by mid-2024

    Mahindra trademarks 7 new names for 5-door Thar

    The seven names that Mahindra has trademarked are as follows: Armada, Cult, Rex, Roxx, Savannah, Gladius and Centurion. These will be used as a suffix to ‘Thar’ to denote the larger, 5-door body style. Of these, it’s only the Armada that has a recall value, while all others are completely new names.

    Also See: Mahindra Thar 5-door interior spied with new features

    The Armada was originally introduced in the early 1990s as the brand’s then flagship product, specifically aimed at urban buyers. It was a predecessor to the Bolero, had a design directly inspired by Jeep SUVs and was a more premium alternative to the rather barebones Commander SUV of the time. The Armada was eventually replaced by the Bolero in 2001, which continues to be on sale till date.

    Having a unique identity for the 5-door SUV will be crucial to set it apart from the regular Thar, and perhaps the Armada nameplate best fits the bill as it has nostalgic value. It also isn’t conceptually too far from what the original Armada was – a 5-door, hardtop, rugged yet premium SUV. However, do note that trademarking these names do not necessarily guarantee their usage.

    Mahindra 5-door Thar: what do we know so far?

    Mahindra intends to expand the appeal of the Thar with the 5-door version, aimed at those seeking a tough, go-anywhere SUV but with added comfort and practicality – just as Maruti Suzuki did with the Jimny 5-door. Its longer wheelbase is expected to aid space in the second row and boot.

    Camouflaged test mules have also hinted at a slightly altered design to set it apart from its 3-door sibling, and it will get more features on the inside, including a larger 10.25-inch touchscreen and a sunroof. Under the hood, it is likely to retain the current 2.2-litre diesel and 2.0-litre petrol engines, mated to the same 6-speed manual and auto gearboxes.

    The 5-door Thar is expected to debut sometime around mid-2024, and is expected to be priced considerably higher than the regular Thar, likely in the Rs 16 lakh-20 lakh (ex-showroom) range.

    Also See:

    Next-gen Bolero to get multiple seating options

    SCOOP! Mahindra XUV300 EV coming by June 2024 as Nexon EV rival

    Mahindra XUV300 facelift to go on sale by February 2024

    Mahindra Cars

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    Poll of the month

    The Mahindra XUV 300 facelift will be called the XUV 3XO. Should more brands rename models for facelifts?

    Yes, it could give new life to a slow-selling car

     

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    Yes, but only if there are significant changes

     

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    No, it's confusing and dilutes the brand name

     

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    No difference, the product speaks for itself

     

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