Lamborghini India sales cross 100 units for the first time in 2023

Italian marque registered around 12 percent growth in sales in India in 2023.

Published On Jan 17, 2024 02:41:00 PM

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Internationally, Lamborghini sold over 6,000 units of the Urus in 2023.

Lamborghini India sold over 100 cars for the first time in India, representing an increase of nearly 12 percent over 2022's 92 units. Mercedes-Benz India, BMW India and Audi India have all registered their best-ever annual sales in 2023. Globally, it has achieved its best-ever annual sales in 2023, delivering more than 10,000 cars during the year; the final tally of 10,112 units is a 10 percent increase over 2022.

103 Lamborghinis sold in India in 2023
India among 15 largest markets for Lamborghini
6,087 Urus SUVs sold globally in the year

Stephan Winkelmann, chairman and CEO of Automobili Lamborghini, remarked: “It’s a true source of pride for the whole company to have surpassed the 10,000-car delivery mark. But as always, we’re not stopping at single milestones, and we’re ready to take on more exciting new challenges in 2024.”

The distribution of vehicles delivered was balanced in three macro-regions: EMEA (Europe) showing a 14 percent increase over 2022 with a total of 3,987 cars, followed by the Americas with a 9 percent increase (total: 3,465) and APAC up 4 percent (total: 2,660). However, the United States continued as the top market with 3,000 cars delivered, followed by Germany (961), China (845), the United Kingdom (801), Japan (660), the Middle East (496), South Korea (434), Italy (409), Canada (357), Australia (263), France and Monaco (255), Switzerland (211), Taiwan (131) and India (103).

Lamborghini Urus remains bestseller

In terms of the model split, the continuing success of the Urus was confirmed (6,087 units), followed by the Huracan (3,962 units). In addition, 63 cars equipped with the iconic V12 were delivered, including the last 12 Aventadors and 51 limited-run models.

Lamborghini celebrated its 60th anniversary celebrations last year, and launched the Lamborghini Revuelto: the first V12 High Performance Electrified Vehicle (HPEV), with orders already covering production into late 2026. The company is driving towards its electrification plan, which included the unveiling of the Lanzador concept car, a visionary preview of the forthcoming fourth all-electric model, the debut of the Lamborghini SC63, the LMDh category racing car that will run in the FIA World Endurance Championship from 2024 and the IMSA WeatherTech Sportscar Championship.

“Our aim for 2024 is to confirm our growth trend in the three macro-regions also thanks to the contribution of Lamborghini Revuelto,” said Federico Foschini, Lamborghini’s chief marketing and sales officer.

Also see:

Lamborghini Huracan replacement to get V8 hybrid power

Lamborghini Revuelto launched at Rs 8.89 crore

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