Bugatti boss Stephan Winkelmann to head Lamborghini

Bugatti boss Stephan Winkelmann to head Lamborghini

19th Nov 2020 2:03 pm

Stephan Winkelmann will hold the top position for both brands; replaces Stefano Domenicali at Lamborghini from December 1, 2020, onwards.


Bugatti boss Stephan Winkelmann has been named president and CEO of Lamborghini in a new dual role. He will take over the Lamborghini top job from December 1, 2020, replacing Formula 1-bound Stefano Domenicali, and will remain the president and CEO of Bugatti.

·        Stephan Winkelmann named president and CEO of Lamborghini

·        Winkelmann previously held the same post from 2005 to 2016

The German's appointment was confirmed today in an official statement, following approval by the Audi board of management, which has overall responsibility for the Lamborghini brand.

Winkelmann previously held the top job at Lamborghini from 2005 to 2016, seeing the Urus SUV into production before moving to Audi Sport.

He has been in charge of Bugatti for the past three years, during which time he signed off on the limited-run Divo and Centodieci hypercars and the Bolide concept racer.

"Stephan Winkelmann has decisively shaped the history of Lamborghini," Audi board chairman Markus Duesmann said. "No one else stands more clearly for the Lamborghini brand, and he's exactly the right person to lead this unique brand into a successful future."

Duesmann also thanked outgoing CEO Domenicali for his tenure at the Italian supercar maker, saying: "In the past four years, he has shaped the transformation of the brand and pushed it ahead. We wish him every success in his new role as CEO of Formula 1.” 

"It's a great honour and pleasure for me to lead these two unique companies with their extraordinary automobiles," Winkelmann said of his new dual roles. "Our creativity in both companies is by no means finished, and the world is assured of some surprises."

Also see:

Bugatti Bolide concept image gallery

Volkswagen considering selling Bugatti to Rimac

Lamborghini Huracan STO image gallery

Surface To Air: Lamborghini Huracan in Bhubaneswar

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