Triumph’s rapid expansion in India is driven by its most affordable motorcycles yet: the Speed 400 and Scrambler 400 X. Aiming to cast a wider net over the Indian two-wheeler market, the British bike maker has seen significant growth here following its partnership with Bajaj.
Recently, Triumph reported selling 50,000 units of the Speed 400 and Scrambler 400 X across 50 countries, celebrating with discounts on both bikes. The brand also plans to organise welcome rides for new customers, off-road rides for Scrambler 400 owners, long distance tours and more social gatherings to create a stronger community. It remains to be seen if this significant increase in dealer and service network will help the brand form a stronger foothold in India.
Currently the most affordable Triumph motorcycle is the Speed 400, available at Rs 2.24 lakh (ex-showroom, India). While the most expensive motorcycle in their India line-up is the Rocket 3 Strom R, available for Rs 21.99 lakh (ex-showroom, India).
Ved Janve
Vishal Venugopal
Dinshaw Magol
