Triumph has announced a limited time discount of Rs 10,000 on its 400cc models to celebrate 50,000-unit sales of the said models.

1. Discount valid only till July 31
2. Triumph exports both 400cc bikes to over 50 countries

Triumph Speed 400, Scrambler 400X details

This offer is valid until July 31, 2024, and reduces the prices of the Speed 400 and the Scrambler 400X to Rs 2.24 lakh and Rs 2.54 lakh (ex-showroom, Delhi), respectively. The aforementioned units include exports to over 50 countries. The Indian premium motorcycle market has seen a lot of growth in recent times, and brands like Triumph and Harley-Davidson have capitalised on this by offering affordable motorcycles. Triumph’s Speed 400 and Scrambler 400X have seen great success in India, thanks to their competitive price and performance.

The partnership's success is not just limited to sales figures. In a strategic move to enhance accessibility, Bajaj Auto has expanded Triumph's dealer network in India from 15 to over 90 showrooms in just one year. This rapid expansion now puts Triumph motorcycles within reach of enthusiasts in over 70 cities across the country, significantly boosting the brand's presence and aftersales support.