Royal Enfield has launched ‘Make-It-Yours’ – an application, and also website, based configurator that allows buyers to personalise their new bike.
The personalisation service will be available via the Royal Enfield MiY application, the company’s website and across 320 stores, which will provide access to the configurator tool. Royal Enfield has also said that the configurator tool will only support the Interceptor 650 and Continental GT 650 as of now.
The company says the Make-It-Yours or MiY app will allow buyers to access thousands of possible combinations of colours, trims, and graphics, as well as genuine motorcycle accessories, right at the time of motorcycle booking. Once booked, buyers will also be able to see the delivery timeline of their motorcycle on their app.
Speaking about the launch, Vinod K. Dasari, CEO Royal Enfield said, “With MiY, customers will have a ‘little bit of them’ built into the motorcycle and depending on the level of personalisation, motorcycles will be custom-made, as per consumer specifications, within 24 to 48 hours, at our manufacturing plant in Chennai. We will be rolling out MiY for all our motorcycles, across all our stores in the country in a phased manner. All new motorcycle models from Royal Enfield, from here on, will come with the MiY feature”.
Azaman Chothia
Vishal Venugopal
