In a different market strategy to that of EV start-up, Ather Energy, which is aggressively setting up an EV charging eco-system and touchpoints in urban India, starting with Bengaluru and Chennai, Hero Electric plans to reach out to the rural parts of the country. This move by Hero Electric means the company is targeting electric two-wheeler sales in remote areas of India, thereby also helping expand the electric two-wheeler market.

According to Sohinder Singh Gill, CEO Hero Electric India, “At Hero Electric, we aim to provide eco-friendly mobility solutions to people. We are proud to have the largest dealer network across the country and recently crossed 600 touchpoints. Our eco-friendly products are accessible to many more people across India, enabling every Indian to have a chance to use zero emission, sustainable mobility solutions from Hero Electric. We are planning to open over 1,500 touchpoints in the next two years to penetrate the most interior parts of the country.”

Hero Electric, which currently has a dealer network of 610 touchpoints, says it has set up eight new dealerships in Guwahati (Assam), Una (Gujarat), Kaithal and Rohtak (Haryana), Baranagar (Madhya Pradesh), Shirwal (Maharashtra), and Thenkasi (Tamil Nadu). Hero Electric plans to open 15 new dealerships across cities like Amta (West Bengal), Timarani (Madhya Pradesh), Hajipur (Bihar) and Pratapura (Chhattisgarh) amongst others.

According to Hero Electric, the dealerships would offer the best-in-class sales and service facility along with retailing the entire range of Hero Electric products. The manufacturing unit is located in Ludhiana.