Hero Electric recently launched a scheme offering a cash discount on its scooters in exchange for old petrol-powered two-wheelers. Despite this attempt to boost sales to individual buyers, it seems that the company is seeing better growth in the corporate, government and other bulk-buying sectors.
Sohinder Gill, CEO of Hero Electric, has said that this is because bulk buyers are much more calculative and tend to analyse the long-term financial implications of investing in e-mobility solutions. Hero Electric also mentioned that the lesser cost of ownership and maintenance is another reason large companies and the government are beginning to invest in electric scooters over their petrol-powered counterparts. The Indian Air Force and Navy are part of the group that has already begun to use e-scooters in its campuses.
The brand also revealed that certain food delivery companies have started testing Hero Electric two-wheelers for their operations. According to C Balagopal, head of Hero Electric sales in Karnataka, shared-mobility provider Zoomcar deploys hundreds of Hero Nyx units on rent.
The Hero Electric line-up currently consists of four offerings – the Optima, Photon, Nyx and Flash. The company, which has a network of more than 450 touchpoints across the country, says it has over 3,00,000 customers.
Azaman Chothia
Vishal Venugopal
