Bajaj Auto recently resurrected its iconic Chetak moniker by revealing the new Chetak e-scooter – the brand's first-ever EV. Featuring European design cues and powered by a 4kW electric motor, the new Bajaj Chetak is the first all-electric scooter being made by a mainstream two-wheeler manufacturer in India. Understandably, there’s a lot of curiosity about the new scooter and you can read more about the scooter here. We now have information regarding how Bajaj plans to retail its new EV.
According to our sources, the new Bajaj Chetak will go on sale in Pune, Bengaluru and other initial markets through KTM dealerships. The KTM dealer network is more premium, and is therefore more fitting for the premium positioning Bajaj has in mind for the new Chetak. It may seem a little strange, but the Husqvarnas will soon join the KTMs in the same showrooms. So, in effect, the KTM showrooms will offer a better experience than what current Bajaj showrooms can currently offer.
According to sources, the existing Bajaj dealerships may also be gradually upgraded to offer a premium experience. A premium experience will certainly be expected as our sources suggest that the on-road price of the Chetak will not exceed Rs 1.4 lakh, but that it won’t be anywhere close to as affordable as a traditional 125cc petrol-engined scooter.
Azaman Chothia
Vishal Venugopal
