I believe one of the main reasons for Royal Enfield’s continued success is that besides its diverse line-up, it also caters to the lifestyle side of things rather well. And one of the biggest brand-building exercises that it undertakes every year is its annual motorcycle festival – MotoVerse.
The most emphatic feeling you’ll get at MotoVerse is one of camaraderie. Whether you show up on a ’70s Bullet or the latest Himalayan, once you enter the gates, you’re all the same. And once inside, MotoVerse is a wonderful assault on the senses like no other.
You could engage in dirt track racing, attend some incredible music concerts, chomp on some delicious Goan cuisine (beer is delightfully cheap, too!), get a professionally done tattoo, drool over beautiful custom bikes and witness death-defying stunts at the infamous Wheel of Death. And these are just some of the things you can engage in.
Then, you can also attend seminars on everything motorcycles conducted by a diverse assortment of veterans like Gordon May, Jacqui Furneaux and ArunRamdas (you’ll know him as BigBearBangalore), to name a few.
After attending it just once, I have now understood why MotoVerse attracts massive crowds year after year.
