Autocar India

BMW widens gap over Mercedes-Benz in FY2026 luxury EV sales

Luxury EV sales hit a record high of 5,404 units in FY2026.
3 min read7 Apr '26
Viraaj BhatnagarViraaj Bhatnagar
4K+ views
Luxury EV sales FY2026

FY2026 (April 2025-March 2026) was a prosperous time for India’s luxury EV market, as total sales increased 61 percent year on year (YoY) to hit an all-time high of 5,404 units. In FY2025, 3,357 luxury EVs were sold. Much of the surge in luxury EV sales is attributed to market leader BMW, which more than doubled its FY2025 volumes, while many other notable players recorded sales declines.

Notably, the share of luxury electric cars in India’s broader EV market declined to 2.71 percent in FY2026 from 3.08 percent in the preceding financial year.

  1. BMW outsold Mercedes-Benz in the EV market by over three times
  2. Tesla ranked fourth among luxury EV sellers, with over 6 percent market share
  3. Audi EVs recorded the steepest sales decline in FY2026

FY2026 luxury EV sales chart

Carmaker
FY26 sales
FY25 sales
YoY change
FY26 market share
FY25 market share
BMW
3,537
1,580
124 percent
65.45 percent
47.01 percent
Mercedes-Benz
1,047
1,157
-10 percent
19.35 percent
34.49 percent
Volvo
382
403
-5 percent
7.07 percent
12.01 percent
Tesla (NEW)
342
-
-
6.33 percent
-
Porsche
59
58
2 percent
1.09 percent
1.72 percent
Audi
17
131
-87 percent
0.31 percent
3.90 percent
Rolls-Royce
15
24
-38 percent
0.27 percent
0.71 percent
JLR
5
4
25 percent
0.09 percent
0.11 percent

BMW India EV sales in FY2026: 3,537 units

Not only did BMW retain pole position on the luxury EV sales charts in FY2026, but the German marque recorded a staggering 124 percent YoY jump in volumes. At 3,537 units, BMW sold more than three times as many EVs as Mercedes-Benz and increased its market share from a smidgen over 47 percent in FY2025 to well over 65 percent. The iX1 LWB held the lion’s share of BMW’s FY2026 EV sales, accounting for around 3,200 units.

Mercedes-Benz India EV sales in FY2026: 1,047 units

In FY2026, Mercedes-Benz sold 110 fewer EVs compared to FY2025, recording a 10 percent decline. But the impact on its EV market share was sharper, as it decreased the most among all luxury EV players in FY2026 – from 34.49 percent to 19.35 percent. Among the reasons behind this performance is Mercedes-Benz’s EV mix skewing towards higher-priced models. Around 20 percent of the brand’s EV sales came from the EQS SUV, which starts at Rs 1.34 crore.

Volvo India EV sales in FY2026: 382 units

Volvo held onto third position in the FY2026 luxury EV sales chart despite a 5 percent YoY drop in volumes. Its EV market share also went down from 12.01 percent in FY2025 to 7.07 percent. Volvo launched the EX30 here in 2025, which, at Rs 41 lakh, is the brand’s most affordable EV currently available in India.

Tesla India EV sales in FY2026: 342 units

American EV giant Tesla finally entered India in 2025 and ascended to fourth place on the sales charts in its first fiscal year. Tesla India sold 342 units of the Model Y in FY2026, prices for which start at Rs 59.89 lakh, and the EV maker garnered a market share of 6.33 percent.

Porsche India EV sales in FY2026: 59 units

Given that Porsche sells very high-end, high-performance EVs, the German carmaker impressively achieved stable YoY volumes in FY2026. Selling 59 units – one more than in FY2025 – Porsche recorded an increase of 2 percent, and these EVs accounted for 8 percent of its total FY2026 sales of 697 units. Owing to intensified competition, though, Porsche’s EV market share dropped from 1.72 percent in FY2025 to 1.09 percent in FY2026.

Audi India EV sales in FY2026: 17 units

Demand for Audi EVs dropped sharply in FY2026, with the brand selling just 17 units, down from 131 units in FY2025. That’s an 87 percent YoY decline – the highest of any luxury EV player. Consequently, Audi’s EV market share dwindled from 3.9 percent in FY2025 to a minuscule 0.31 percent in FY2026. In fact, none of Audi’s EVs are currently available to order in India.

Rolls-Royce India EV sales in FY2026: 15 units

Rolls-Royce has only one EV on sale in India – the Spectre – 15 units of which were sold in FY2026. That’s a 38 percent drop from FY2025’s 24 units, which resulted in Rolls-Royce’s EV market share dwindling from 0.71 percent to 0.27 percent.

JLR India EV sales in FY2026: 5 units

Neither Jaguar nor Land Rover has any EVs on sale at the moment, so the 5 units sold in FY2026 come from the leftover inventory of the I-Pace SUV, which was pulled from sale in July 2024. Interestingly, JLR sold one more I-Pace in FY2026 than it did the previous fiscal year, representing a 25 percent YoY increase.

All prices are ex-showroom, India.

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