We reported in 2023 that Audi was developing a rugged 4x4 SUV to take on the likes of the Mercedes G-Class and Land Rover Defender, and CEO Gernot Dollner has now hinted that its unveiling is on the horizon. When asked by Autocar UK if the 4x4 was still a live project, Dollner said, “Stay tuned”, without revealing an exact debut timeline. The new flagship SUV will also introduce a radical new design and technology features, which will trickle down to more stablemates.
- The upcoming SUV may feature Audi’s new design language
- It'll ride on a VW Group platform, ex-Audi design boss Marc Lichte said earlier
- BMW also developing new hardcore off-roader to rival Defender and G-Class
New Audi 4x4 SUV details so far
May feature Audi’s new simplistic design language
Lichte left Audi soon after and was replaced by Massimo Frascella, who was key in shaping the Defender at Jaguar Land Rover from 2011 to 2024. This had led to the speculation that Audi may launch a similar SUV. The upcoming SUV could feature the brand’s new simplistic design philosophy, which was recently seen with the new Concept C revealed at the 2025 Munich motor show.
New Audi 4x4 SUV powertrain
Could get an electric powertrain
Details about the new SUV’s powertrain options are not clear at the moment. Reportedly, it may be aligned with the upcoming electric Traveler SUV from Scout Motors (owned by Volkswagen). The Scout Traveler EV will also be aimed at the Defender.
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