Mercedes-Benz India has reported sales of 2,058 vehicles for the third quarter (July-September) in 2020. Witnessing a revival in demand, Mercedes-Benz India has seen sales grow month-on-month since July, with the highest growth in demand coming in September as the festive season nears.
- Mercedes-Benz India has sold 5,007 vehicles so far in 2020
- E-class and GLC are the highest-selling models
- A-class Limousine expected to shore up Q4 2020 sales
Mercedes Benz E class, GLC lead the way in sales
While sales were down to triple digits in Q2 2020 because of the COVID-19 pandemic and the ensuing nationwide lockdown, Mercedes-Benz India’s Q3 sales returned to nearly 80 percent of pre-COVID-19 saleslevels.
So far, Mercedes-Benz India has sold a total of 5,007 vehicles in the first ninemonths of the year.Also, a strong showing in the month of September points to a promising start to the final quarter of the year when sales are expected to rise thanks to the festive season.
As before, the Mercedes-Benz E-class and GLC continue to be the primary sales drivers for the company, with the E-class remaining Mercedes’ highest-selling model in India.
Mercedes-Benz India has also witnessed healthy demand for the new-generation GLE and GLS SUVs, both of which have been launched this year, and 48 percent of all Mercedes-Benzes sold in India in September were SUVs.
With entry-level models like the A-class and GLA missing from Mercedes' line-up this year, the Mercedes-Benz C-class has had an even more important role to play, and it continues to be among the more popular models in the range.
Earlier this year, Mercedes-Benz India introduced its online car-buying platform, and the company says 20 percent of its sales in Q3 2020 originated in the form of online bookings.
Mercedes Benz A class Limousine expected to shore up sales in Q4 2020
With the CLA and first-gen GLA now discontinued, Mercedes-Benz India’s line-up has sorely missed volume models for the better part of 2020. Reinforcements were to arrive in the form of the Mercedes-Benz A-class Limousine – bookings for which have been open since February – and the second-generation Mercedes-Benz GLA, but both launches had to be pushed back dueof the COVID-19 pandemic. As it stands, the Mercedes A-class Limousine’s India launch will only take place towards the end of 2020, while the second-gen GLA will only be launched early in 2021.
The A-class Limousine – expected to shore up the company’s sales figures in Q4 2020 – is a crucial launch for Mercedes-Benz India, especially with BMW India pressing forward with a big launch of its own.The BMW 2 Series Gran Coupe is set to be launched on October 15, and for the time being, will have the entry-level luxury sedan space all to itself.
Do you think the A-class Limousine will make a big difference to Mercedes-Benz India’s sales figures in Q4 2020? Let us know in the comments.
Rivan RS 
Viraaj Bhatnagar
Uday Singh
Suraj Viswanathan
