Mercedes-Benz India, today, launched the ‘Service on Wheels’ mobile service truck initiative, especially for Tier-II and Tier-III cities where the carmaker doesn’t have a direct presence. It comes equipped with tools and professional service personnel to cater to customer cars.
On being notified, one of the many mobile service trucks will visit the customer’s area and carry out the inspection, repairs and service of the car. This initiative is part of Mercedes-Benz’s service differentiation strategy under the ‘My Mercedes, My Service’ umbrella, which was launched in July 2016.
The company claims that ‘Service on Wheels’ is a first-of-its-kind initiative in the Indian luxury car industry, and is highly customer-centric and tailor-made for the country’s market.
Phase 1 of ‘Service on Wheels’ will travel to 15 different Tier-II and Tier-III markets, undertaking service-related requirements of customers in the remaining months of 2018.
Uday Singh
Dhruv Dhaka
Glenn Noronha
