Mahindra Automotive North America (MANA), Mahindra & Mahindra's subsidiary in the US, is currently rolling out over 30 units of the Mahindra Roxor off-roader every day from its Auburn Hills, Michigan plant. The brand has begun assembly of a Roxor with an automatic transmission, the market launch for which is slated to happen soon.
It is understood the first units of the Roxor AT are in the process of reaching North American dealerships. Leaked images suggest the Roxor will use a torque convertor automatic gearbox. However, there is little information on the supplier of the automatic transmission.
The Roxor – essentially a Mahindra Thar-based utility vehicle – is sold in the USA as a side-by-side (utility vehicle) and is classified as an off-highway vehicle. Additionally, Mahindra will also supply the vehicle to the US Federal Postal Service.
The Roxor features a steel body on a boxed steel frame. It is powered by a 64hp, 2.5-litre four-cylinder diesel engine and is currently available with a 5-speed manual gearbox and standard 4WD gear. The addition of an auto ‘box will add to the Roxor’s appeal, especially as competes is in a market that mostly consists of rivals with automatic transmissions.
The two-seat Roxor gets a few customisation options straight from the factory. However, everything from the exterior and interior colours, safari seats and back seats and ride heights to the hard tops, winches and side enclosures will be offered with a high level of personalisation. In fact, buyers will be able to select from over 900 paint shades.
The Roxor MT is priced at US$ 15,499 (about Rs 10.1 lakh), so expect MANA to price the Roxor AT a tad more. Stay tuned for more details on the new Roxor once it is officially launched.
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Rivan RS 
Viraaj Bhatnagar
Uday Singh
Suraj Viswanathan
